A few weeks ago I had the pleasure of presenting to the Circuit - an IT Networking Group based in Cincinnati. I presented on Facebook Marketing - how to get more out of Facebook. Most of the people in the room were on Facebook, but few were using … [Read more...]
Facebook Marketing – Getting the Most out of Facebook – The Circuit Cincinnati
Filed Under: News & General, Social Media Tagged With: BUILDING BUSINESS ON FACEBOOK, FACEBOOK ADS, FACEBOOK BRAND BUILDING, FACEBOOK EVENTS, FACEBOOK FAN PAGES, FACEBOOK GROUPS, facebook marketing, FACEBOOK MARKETING STRATEGIES, FACEBOOK STRATEGIES, FAN PAGES, MARKETING ON FACEBOOK, SOCIAL MEDIA PRINCIPLES
3 Tools Compared for Historical Twitter Keyword Volume
I was putting together a tracking report for a client last week and was looking to get as much historical search volume behind a few keywords on twitter as possible. The goal was to show year on year trends of twitter volume. There were a number of … [Read more...]
Community Management: 6 Ways to Be Strategic
Community management is emerging as an important role for companies participating in social media. As with any new role is takes some time to figure out exactly what the role entails and how to execute effectively. At the same time organizations … [Read more...]
Filed Under: Social Media Tagged With: community management, community management priorities, community manager, digital marketing, online community management, online marketing, social media marketing, strategic community building, strategic marketing, strategic social media, strategic social media marketing
Do Big Companies get Social Media? Interview with me at SES Toronto
I had the pleasure of speaking at Search Engine Strategies Toronto on a panel about big companies and social media. You can see my post on the presentation here (this slideshow was actually featured by slideshare). Having working for P&G for … [Read more...]
Filed Under: News & General, Video Tagged With: big companies, conference, interview, P&G, ses toronto, social media, social media panel., speaking
Presentation: Introduction to Social Media
This is a presentation that I gave to executives at the European American Chamber of Commerce. Introduction To Social Media View more presentations from Krista Neher. Here are some of the key ideas of the presentation. Social Media is … [Read more...]
21 Ways to Measure Your Twitter Account
Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns. Measurement continues to be an issue for twitter overall, but fortunately, there are a number of ways that … [Read more...]
Filed Under: Social Media Tagged With: klout, marketing measurement, measurement, microblogging, radian6, social media measurement, twinfluence, twitter, twitter stats, twitter success, twitter tools, twitterfriend, twittergrader
Cincinnati's Biggest Digital Event – Will You Be There?
My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow. Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best digital marketing event in … [Read more...]
Filed Under: News & General Tagged With: ad club cincinnati, ama cincinnati, American Marketing Association, Cincinnati, cincinnati conference, conference, conference networking, conference speakers, conference value, digital hub, digital hub initiative, digital marketing, interactive marketing, networking, non-conference, social media
Which Social Network to Use? Facebook vs. Linkedin vs. Myspace (Part 1 – Target Audience)
Social networks are the shiny new toy and every marketer wants to be on one. First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers. While there is no doubt that these networks provide great … [Read more...]
Ad:tech Chicago – Threadless, Allstate and Pixel Share Secrets to their Success on Twitter
A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders - yes it is now officially "hip" to combine any word with twitter by adding tw to the front) share their secrets to twuccess (that is … [Read more...]
Filed Under: Featured Tagged With: ad:tech, ad:tech chicago, allstate, pixel, social media, threadless, twitter, twitter success, twitter tips
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Want Something? All you have to do is ask! 5 Ways Asking Works.
I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you. The reality is that if you are nice and respectful and people like you, you will probably get the best results just … [Read more...]