twitter Archives - Krista Neher

Setting Goals for your Social Media Strategy

February 1, 2011 By Krista Neher Leave a Comment

In my presentations, I like to emphasize the importance of setting goals when implementing social media into a business plan. Have you set goals for your company’s social media strategy plan for 2011? The year has just begun and it’s not too late … [Read more...]

Filed Under: Blog Tagged With: facebook, linkedin, social media, social media expert, social media goals, social media marketing, social media network, social media presence, social media speaker, social media strategy, social media traffic, social media training, twitter, youtube

Speaking to Restaurant Owners: Social Media on the Menu?

December 17, 2010 By Krista Neher Leave a Comment

At my latest presentation, a few members in the audience were from the restaurant business and made me think about the many implications of social media in this market. While great food can make a restaurant successful, it isn’t the only ingredient … [Read more...]

Filed Under: Blog Tagged With: facebook, facebook fan page, social media, social media for restaurants, social media marketing tool, social media networks, social media strategy, social networks, twitter

Best Buy TwelpForce – Success or Failure?

June 2, 2010 By Krista Neher 3 Comments

A few weeks ago I was looking for social media examples from big companies and I came across the Best Buy Twelp Force campaign. I heard about the campaign originally last year when it was discussed at the Cincinnati Digital Hub Conference. I wanted … [Read more...]

Filed Under: News & General Tagged With: best buy, best buy twitter, bestbuy, bestbuy facebook, big company twitter, facebook, integrated digital marketing, integrated internet marketing, social media, social media case study, twelpforce, twitter, twitter twelpforce

Deception Marketing – Losing Trust for your Brand and Annoying People

March 31, 2010 By Krista Neher 6 Comments

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed. It didn't have my name on it, … [Read more...]

Filed Under: Branding Tagged With: authentic communication, communication, deception marketing, direct mail marketing, honest communication, spam, time warner cable, twitter

Social Media Marketing – Just Showing Up Isn't Good Enough Any More

February 9, 2010 By Krista Neher 4 Comments

The Early Days of Social Media When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers. Consumers were curious about why brands were online and what they were talking … [Read more...]

Filed Under: Headline, Social Media Tagged With: brand building, converstaional marketing, creative social marketing, creative social media, facebook, linkedin, marketing, online brand building, social media, social media marketing, twitter

Want Something? All you have to do is ask! 5 Ways Asking Works.

October 29, 2009 By Krista Neher 4 Comments

I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you. The reality is that if you are nice and respectful and people like you, you will probably get the best results just … [Read more...]

Filed Under: Social Media Tagged With: asking for comments, comments, customer feedback, marketing, PR, re-tweets, requesting comments, requesting help, retweets, social communities, twitter

Presentation: Introduction to Social Media

September 30, 2009 By Krista Neher 2 Comments

This is a presentation that I gave to executives at the European American Chamber of Commerce. Introduction To Social Media View more presentations from Krista Neher. Here are some of the key ideas of the presentation. Social Media is … [Read more...]

Filed Under: Social Media Tagged With: blogging, blogs, building business with social media, chamber of commerce, Cincinnati, European American Chamber of Commerce, facebook, introduction to soial media, linkedin, presenting, social media, social media 101, speaking, twitter

21 Ways to Measure Your Twitter Account

September 28, 2009 By Krista Neher 5 Comments

Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns. Measurement continues to be an issue for twitter overall, but fortunately, there are a number of ways that … [Read more...]

Filed Under: Social Media Tagged With: klout, marketing measurement, measurement, microblogging, radian6, social media measurement, twinfluence, twitter, twitter stats, twitter success, twitter tools, twitterfriend, twittergrader

Ad:tech Chicago – Threadless, Allstate and Pixel Share Secrets to their Success on Twitter

September 16, 2009 By Krista Neher Leave a Comment

A few weeks ago I had the opportunity to attend Ad:tech Chicago and listen to some twleaders (twitter leaders - yes it is now officially "hip" to combine any word with twitter by adding tw to the front) share their secrets to twuccess (that is … [Read more...]

Filed Under: Featured Tagged With: ad:tech, ad:tech chicago, allstate, pixel, social media, threadless, twitter, twitter success, twitter tips

5 Marketing Lessons I learned at the Gun Range

July 27, 2009 By Krista Neher 1 Comment

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture). The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can … [Read more...]

Filed Under: Featured, Social Media Tagged With: brand building, facebook, gun range, marketing, marketing lessons, social media, social media lessons, twitter

Krista’s engaging personality, professional presentation skills, and top-tiered marketing and social media knowledge combine to create a fun, knowledge-based, energy-filled experience. I value the times that I have participated in one of her seminars and would recommend Krista with a virtual megaphone.

Joanne Maly

Principal, Lincoln Maly Marketing

What I thought would be a refresher course for someone who has grown up using social media was so much more insightful. I now have the knowledge to implement a campaign and measure it’s success more efficiently!

Chelsey Bieser

Chief Executive Coordinator, Vling, LLC

I am so impressed. You have exceeded my expectations for the Boot Camp Digital Class. It was two days of information that I am excited to implement. Your materials, slides, examples and book gave me a clear guide to move forward and make a big impact in my business and future TEDxCincinnati Events. Thank you – you’re amazing!

Jami Edelheit

President, Evergreen Capital Investments, TEDxCincinnati Organizer

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Deception Marketing – Losing Trust for your Brand and Annoying People

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