Cincinnati Archives - Krista Neher

Presentation: Introduction to Social Media

September 30, 2009 By Krista Neher 2 Comments

This is a presentation that I gave to executives at the European American Chamber of Commerce. Introduction To Social Media View more presentations from Krista Neher. Here are some of the key ideas of the presentation. Social Media is … [Read more...]

Filed Under: Social Media Tagged With: blogging, blogs, building business with social media, chamber of commerce, Cincinnati, European American Chamber of Commerce, facebook, introduction to soial media, linkedin, presenting, social media, social media 101, speaking, twitter

Cincinnati's Biggest Digital Event – Will You Be There?

September 23, 2009 By Krista Neher 2 Comments

My blog post today is inspired by going through a final call with my panelists for the Digital Hub Conference tomorrow. Tomorrow is the start of the Digital Hub Conference (or non-conference), the biggest and best digital marketing event in … [Read more...]

Filed Under: News & General Tagged With: ad club cincinnati, ama cincinnati, American Marketing Association, Cincinnati, cincinnati conference, conference, conference networking, conference speakers, conference value, digital hub, digital hub initiative, digital marketing, interactive marketing, networking, non-conference, social media

Online Brand and Reputation Management – American Marketing Association

April 8, 2009 By Krista Neher 9 Comments

Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]

Filed Under: News & General Tagged With: AMA, American Marketing Association, brand building, brand equity, Branding, Cincinnati, digital brand building, digital marketing, online brand and reputation management, social media, word of mouth

What You'll Find when you open Pandora's Box? A GREAT lesson in Community Building.

February 3, 2009 By Krista Neher 2 Comments

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast. Pandora Quick Facts Pandora has 22 million registered users Pandora’s marketing consisted of: … [Read more...]

Filed Under: News & General Tagged With: brand building, Cincinnati, Community Building, Copyright, Crowdsourcing, DMCA, Grassroots marketing, internet radio, Krista Neher, marketing, Pandora, social media, social media breakfast, word of mouth

Protect Your Brand – Learn from The Zoo and Creation Museum

December 3, 2008 By Krista Neher 7 Comments

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]

Filed Under: Branding Tagged With: brand equity, Branding, Cincinnati, Cincinnati Zoo, co-branding, Creation museum, marketing

Innovation with Meaning

November 18, 2008 By Krista Neher 1 Comment

The digital non-conference conference put on by the AdClub Cincinnati session “Digital Technology Goes Beyond the Computer Screen, Way Beyond” talked about new technologies, but the “money” of the session was about when, why and how to use innovative … [Read more...]

Filed Under: Featured, News & General Tagged With: adclub cincinnati, Cincinnati, digital hub, digital marketing, innovation, interactive marketing, technology

Bringing Quality Back. Keynote of the Digital Hub Non-Conference

November 17, 2008 By Krista Neher Leave a Comment

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation on my post on the adclub … [Read more...]

Filed Under: News & General Tagged With: ad networks, adclub, advertising, Cincinnati, conference, digital hub, marketing effectiveness, non-conference, online marketing, ROI

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Protect Your Brand – Learn from The Zoo and Creation Museum

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Bringing Quality Back. Keynote of the Digital Hub Non-Conference

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