A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]
Book Review Personality Not Included
January 29, 2009 By 5 Comments
Category: Marketing - Branding I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer party at Guy Kawasaki’s house over the … [Read more...]
Learn Great Creative Marketing at the Airport
January 21, 2009 By 4 Comments
On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv) I had the pleasure of a sweet 2 hour layover at the Cleveland airport. While wandering around I came across some smart, useful, and relevant … [Read more...]
Crash Course on Branding
October 28, 2008 By 1 Comment
So.... what is a brand? And why does it matter? This blog will cover LOTS of branding stuff, so lets get started with the basics. Before we even get into "what" a brand is, let me prove to you (as there are some doubters) why branding is … [Read more...]
