How Treating People Well via Customer Service Grows Your Brand

I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company.  I had a number of problems with them, but what really put me over the edge was when I requested to escalate and was told that my call … [Read more...]

Can You Make Your Business More Personal?

Sometimes, I get sick of hearing myself talk about "Social Media", "Humanizing Your Brand" and "Conversations".  Today I am going to tell you a story instead. The reality is that people want to feel like they are doing business with real people who … [Read more...]

Deception Marketing – Losing Trust for your Brand and Annoying People

Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed.  It didn't have my name on it, … [Read more...]

How to Create Passionate Raving Fans for Your Brand

Marketers often talk about passionate brand enthusiasts and using social media and customer service as tools to create brand loyalists and enthusiasts. The secret truth is that getting people to like you is often as simple as just being … [Read more...]

Building Your Brand and Marketing Your Blog – WordCamp Columbus

I had the honor and priviledge of speaking at wordcamp columbus on Saturday.  First of all, what a great event - props go out to the organizers for putting on such a wonderful event. Second, I wanted to share the presentations that I gave.  I … [Read more...]

Online Brand and Reputation Management – PubCon South

This post is a little late and definitely overdue.  I wanted to share with you the presentation that I gave at PubCon South on Online Brand and Reputation Management. Online Brand and Reputation Management Pub Con South Krista Neher View more … [Read more...]

Learn Great Creative Marketing at the Airport

On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv)  I had the pleasure of a sweet 2 hour layover at the Cleveland airport. While wandering around I came across some smart, useful, and relevant … [Read more...]

6 Branding Lessons you can learn from Teenagers

  Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes that teenagers do in their quest for coolness.   Cool but … [Read more...]

Protect Your Brand – Learn from The Zoo and Creation Museum

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum.  What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]

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