16 Ways to Use LinkedIn to Promote Your Event

LinkedIn can be a powerful tool to promote your event, especially if you are targeting business professionals.  Since many professionals participate on LinkedIn and view it as their online resume and contact database, it is the perfect place to … [Read more...]

Social Media Speaking: How Meeting and Event Planners Can Use Social Media

A few months ago MPI (Meeting Professionals International) invited me to share a presentation on how meeting and event planners can use social media. I wanted to make this presentation available to everyone, so I shared it on Slideshare.com, and you … [Read more...]

15 Free Ways to Promote Your Event Online

Promoting an event can be challenging, as there are now more events than ever, and more people fighting for our time and attention online.  That being said, there are a number of powerful and free places where you can promote your event. Promoting … [Read more...]

Social Media Speaker: How HomeBuilders Can Use Social Media

A few weeks ago I had the opportunity to speak to the Northern Kentucky Homebuilders Association about how they are using social media for their marketing.  I only had 20 minutes, so it was a top-line presentation, but attendees walked away with a … [Read more...]

Social Media at Events – What is in it for Attendees?

A few weeks ago I was asked an interesting question on LinkedIn. The benefits to the conference or event from social media are clear. The benefits to exhibitors and sponsors are also clear.  But what is the benefit for the attendees?  Why should … [Read more...]

You Can Pick My Brain. Just Not For Free.

I was recently reacquainted with an article that came out almost a year ago on Forbes called No You Can't Pick My Brain. It Costs too Much. I posted the article on Facebook and received a bunch of comments, but most interestingly, Michelle Spelman … [Read more...]

Brands and Social Media: Stop Making it Your Own Game.

Successful social media strategies often require that it isn't all about you.  The best way to leverage social media for your brand is to look at what is already going on and how you can get involved, be a resource or otherwise leverage what the … [Read more...]

How Speakers can Use Social Media to Promote Events

Promoting an event is hard work, and social media has created many new opportunities for event planners and conference organizers to use social media. One of the most powerful sources of promotion for any event or conference is the speakers.  … [Read more...]

Stop Vomiting QR Codes at Me

Seriously. They are everywhere. They are annoying (because they are overused and misused). They serve no purpose most of the time. Most people don't know how to use them. Stop vomiting them on everything. Just because you CAN doesn't mean you … [Read more...]

Learn How Meeting Planners can Use Social Media at the MPI Webinar

Over the last few months I've written a number of times about how meeting planners can use social media to grow their event.  We have had a lot of positive feedback on these posts, so I wanted to share an upcoming event that you can register for. I … [Read more...]

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