Are You Giving Your Fans What They Want (what they really, really want)?

Yes, that was a line from the Spice Girls. You are Welcome. One of the biggest challenges for businesses on Facebook (or on any social media channel) is to understand the actual content that will drive fans to engage (step 1) and take action (step … [Read more...]

How To Use Facebook To Market Your Event, Conference or Meeting with Facebook Events

I am a professional business social media speaker and I speak at many events each year.  Some do a great job of leveraging social media, others are still figuring it out. Many event and conference organizers have started exploring the different … [Read more...]

Trust me. Social Media Works. The SCIENTIFICALLY PROVEN Reasons Why Social Media Works.

Often times social media consultants say “Trust me. This stuff works.  I know it works.”  And some of the time they are right.  The problem is that they don’t know how to articulate why and how social media marketing works. The Problem with … [Read more...]

21 Ways Meeting Planners Can Use Social Media to Promote their Event

This post requires no major introduction.  I speak about social media at 30 - 40 events a year and have seen a lot of different ways to leverage social media to promote and event.  Here are 20 simple things that meeting planners, event planners and … [Read more...]

Keeping a Presentation Relevant for All Skill Levels: Social Media Speaking

I regularly speak to groups of all sizes and knowledge levels about social media marketing, and one of the biggest challenges is keeping a presentation relevant to those who are new to social media, while creating value for those who are already … [Read more...]

How to Get More Tweets When You Speak

I speak at a lot of conferences each year and in addition to my own presentations I have the opportunity to see a lot of different speakers.  One of the things that many speakers want is to get more social mentions when they speak - more Tweets, Blog … [Read more...]

Why don’t companies appreciate their customers?

In gearing up for SXSW, and with a panel proposal about creating WOW and standing out with STUNTS at SXSW, I was thinking about how companies can market at an event like SXSW.  At SXSW, every night countless companies host parties - some are open to … [Read more...]

How Treating People Well via Customer Service Grows Your Brand

I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company.  I had a number of problems with them, but what really put me over the edge was when I requested to escalate and was told that my call … [Read more...]

Not Everything That Counts can be Counted and Not Everything that can be Counted Counts: Measuring Social Media

I’ve recently done a lot of presentations on social media ROI and the question that everyone has is “How do I track ROI from Social Media?”. This is a legitimate question, and one that you should strive to answer.  The problem is that the answer to … [Read more...]

Getting Your Social Media Job Ready: College Keynote Presentation

I recently did a presentation at a College about getting your social media profile job ready. This was a great presentation because the students had a lot of questions about how far they should go to "sanitize" their Facebook pages as they transition … [Read more...]

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