International Social Media Speaking: The Training Program I ran In India

A few weeks ago I had the opportunity to run a social media business training program for an IT consulting company in Chennai India.  During the 2-Day training program I had the opportunity to share digital marketing strategies, tactics and tools and also get to know the Indian culture.

While when we think of social media there is often a perception that social media marketing is different in different geographies, and this is true, to a certain extent.  I’ve also presented in Latin America, Asia and Europe, and while there are definitely differences, there are also significant similarities.

Here are just a few observations that I wanted to share about the similarities in social media marketing:

  • While the sites and tactics may be different, the overall strategies are still similar
  • When trying to connect with people on digital and social, the general approach and opportunities are similar across geographies
  • The business social media planning process is the same – the tools and executions might be different
  • Facebook is emerging as the international social network that connects us all
  • Twitter also has mass adoption as the primary microblogging site across most geographies
  • Mobile marketing presents some of the biggest differences across geographies

At the end of it all, perhaps we are more similar than different.

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