I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]
7 Biggest Mistakes Companies Make in Social Media
Filed Under: News & General, Social Media Tagged With: blogger outreach, blogging, brand building, Branding, brands, companies, conversation, conversational marketing, facebook, large companies, linkedin, marketing, mistakes, social media, social media marketing, twitter
10 Tips to really "getting" Twitter – Don't be a Fail Whale
I recently led a social media strategy presentation for a multi-functional marketing team. I asked how many people were on twitter. Almost every hand in the room went up. Great (I thought). I asked how many people were active on twitter. Only a … [Read more...]
Filed Under: Social Media Tagged With: microblogging, social media, twellow, twitter
PLEASE!!!!! Stop the Social Spam; 5 Ways NOT to be a Social Spammer.
I was recently at sxsw, where some of the best, brightest and most interesting people come together for 5 days of panels, networking, parties and discussions. On the last evening an interesting debate ensued about what constitutes “spam”. It is such … [Read more...]
Filed Under: Featured, Social Media Tagged With: linked in, social engagement, social lnetworks, social media, social spam, spam, twitter
Why trust employees to talk on the phone but not twitter?
This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but I don’t agree. Here is why: The … [Read more...]
Filed Under: Featured, Social Media Tagged With: blogs, customer service, gudelines, legal, marketing, PR, process, social media policy, social media risks, twitter
Twitterhawk – Is social media losing relevance and authenticy?
I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics. How it Works In check out their site (I haven’t used it yet) in their words: “We’ll find people talking NOW about your topic, even in a … [Read more...]
Filed Under: Social Media Tagged With: authentic conversations, communication, marketing, relevance, social media marketing, social media spam, spam, twitter, twitterhawk
Companies Doing It Right – The Most Important Thing your Company can do on Social Media
A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]
Filed Under: Featured, Social Media Tagged With: brand building, Branding, buzzmarketing, conversational marketing, facebook, ford, freshbooks, jetblue, Krista, Krista Neher, linked in, lovesac, marketing, social media, twitter, wom, word of mouth, zappos
The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)
When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them. While these are all great potential tools in … [Read more...]
Filed Under: Social Media Tagged With: blogging, blogs, facebook, linkedin, pull marketing, push marketing, social media, social media marketing, twitter, viral marketing
10 Reasons Your Company Should NOT be on Twitter
OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher). BUT when it comes to companies not everyone belongs on twitter. 1. You have no real reason for being on twitter. This probably isn't news, but in the world of … [Read more...]
Filed Under: Social Media Tagged With: brand, brand building, jetblue, Krista, Krista Neher, marketing, micro blogging, richardatdell, social media, social media marketing, starbucks, twitter, wholefoods, zappos
Why Magpie is Bad for Advertisers
There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for Magpie you agree to a certain frequency of your tweets (from … [Read more...]
Filed Under: Social Media Tagged With: advertising, magpie, marketing, social media, twitter
Twitter for Beginners
So, you've heard of twitter, and want to give it a try... you may have even already taken a look around and thought to yourself "What the$*(H????". Why do I care that @geoffness in some creative meetings - no one sees eye to eye - you just have … [Read more...]
Filed Under: Featured, Social Media, Video Tagged With: beginners, marketing, social media, twitter
