Community management is emerging as an important role for companies participating in social media. As with any new role is takes some time to figure out exactly what the role entails and how to execute effectively. At the same time organizations … [Read more...]
Community Management: 6 Ways to Be Strategic
Filed Under: Social Media Tagged With: community management, community management priorities, community manager, digital marketing, online community management, online marketing, social media marketing, strategic community building, strategic marketing, strategic social media, strategic social media marketing
7 Biggest Mistakes Companies Make in Social Media
I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]
Filed Under: News & General, Social Media Tagged With: blogger outreach, blogging, brand building, Branding, brands, companies, conversation, conversational marketing, facebook, large companies, linkedin, marketing, mistakes, social media, social media marketing, twitter
Twitterhawk – Is social media losing relevance and authenticy?
I recently learned about twitterhawk, a service that lets you “auto-tweet” based on certain characteristics. How it Works In check out their site (I haven’t used it yet) in their words: “We’ll find people talking NOW about your topic, even in a … [Read more...]
Filed Under: Social Media Tagged With: authentic conversations, communication, marketing, relevance, social media marketing, social media spam, spam, twitter, twitterhawk
The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)
When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them. While these are all great potential tools in … [Read more...]
Filed Under: Social Media Tagged With: blogging, blogs, facebook, linkedin, pull marketing, push marketing, social media, social media marketing, twitter, viral marketing
10 Reasons Your Company Should NOT be on Twitter
OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher). BUT when it comes to companies not everyone belongs on twitter. 1. You have no real reason for being on twitter. This probably isn't news, but in the world of … [Read more...]
Filed Under: Social Media Tagged With: brand, brand building, jetblue, Krista, Krista Neher, marketing, micro blogging, richardatdell, social media, social media marketing, starbucks, twitter, wholefoods, zappos
