Recap from Ad:tech NY – Digital Poised for Growth, Social and Mobile HAWT.

As you may know, I had a busy November - I spent a week in NY for the ad:tech conference (disclosure - they are a client) and then went to PubCon Las Vegas.  I wanted to take some time to post my key take-aways from each of the conferences.  I'll … [Read more...]

6 Branding Lessons you can learn from Teenagers

  Brands are kind of like teenagers – they want to be popular and have everyone like them.  In the effort to be the cool kid on the block, brands make many of the same mistakes that teenagers do in their quest for coolness.   Cool but … [Read more...]

How can Social Media Ignite your Marketing Campaign from SES Chicago

The social media session at SES Chicago (a Search Engine Strategies Conference) was a whirlwind of tips/ideas/thoughts about how to leverage social media for far more than just viral campaigns.  Taking a look through this you are bound to come up … [Read more...]

Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference

Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and examples. While many of the sessions concentrated … [Read more...]

LinkedIn Announces Apps – The Future of Social Platforms?

LinkedIn announced today the launch of LinkedIn applications.  I know what you're thinking.... no.... will the Facebook App spam hell now plague LinkedIn as well?  Fortunately, the answer is no. What Linked in is launching 10 applications from 8 … [Read more...]

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