Krista Neher Archives - Krista Neher

Why Digital Marketing doesn't work… yet.

February 9, 2009 By Krista Neher 2 Comments

But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]

Filed Under: Social Media Tagged With: advertising, brand building, Branding, brands, digital marketing, history of advertising, interactive marketing, Krista Neher, marketing, ROI, social media, vintage advertising

What You'll Find when you open Pandora's Box? A GREAT lesson in Community Building.

February 3, 2009 By Krista Neher 2 Comments

Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast. Pandora Quick Facts Pandora has 22 million registered users Pandora’s marketing consisted of: … [Read more...]

Filed Under: News & General Tagged With: brand building, Cincinnati, Community Building, Copyright, Crowdsourcing, DMCA, Grassroots marketing, internet radio, Krista Neher, marketing, Pandora, social media, social media breakfast, word of mouth

Companies Doing It Right – The Most Important Thing your Company can do on Social Media

January 30, 2009 By Krista Neher 6 Comments

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]

Filed Under: Featured, Social Media Tagged With: brand building, Branding, buzzmarketing, conversational marketing, facebook, ford, freshbooks, jetblue, Krista, Krista Neher, linked in, lovesac, marketing, social media, twitter, wom, word of mouth, zappos

10 Reasons Your Company Should NOT be on Twitter

January 8, 2009 By Krista Neher 6 Comments

OK, so first of all, I do LOVE twitter and am an active twitterer (@kristaneher). BUT when it comes to companies not everyone belongs on twitter. 1. You have no real reason for being on twitter. This probably isn't news, but in the world of … [Read more...]

Filed Under: Social Media Tagged With: brand, brand building, jetblue, Krista, Krista Neher, marketing, micro blogging, richardatdell, social media, social media marketing, starbucks, twitter, wholefoods, zappos

Krista’s engaging personality, professional presentation skills, and top-tiered marketing and social media knowledge combine to create a fun, knowledge-based, energy-filled experience. I value the times that I have participated in one of her seminars and would recommend Krista with a virtual megaphone.

Joanne Maly

Principal, Lincoln Maly Marketing

What I thought would be a refresher course for someone who has grown up using social media was so much more insightful. I now have the knowledge to implement a campaign and measure it’s success more efficiently!

Chelsey Bieser

Chief Executive Coordinator, Vling, LLC

I am so impressed. You have exceeded my expectations for the Boot Camp Digital Class. It was two days of information that I am excited to implement. Your materials, slides, examples and book gave me a clear guide to move forward and make a big impact in my business and future TEDxCincinnati Events. Thank you – you’re amazing!

Jami Edelheit

President, Evergreen Capital Investments, TEDxCincinnati Organizer

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