Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]
What You'll Find when you open Pandora's Box? A GREAT lesson in Community Building.
Cincinnati hosted Pandora Founder Tim Westergren who shared with us the inspiring story of Pandora at the Fifth Social Media Breakfast. Pandora Quick Facts Pandora has 22 million registered users Pandora’s marketing consisted of: … [Read more...]
Filed Under: News & General Tagged With: brand building, Cincinnati, Community Building, Copyright, Crowdsourcing, DMCA, Grassroots marketing, internet radio, Krista Neher, marketing, Pandora, social media, social media breakfast, word of mouth
Companies Doing It Right – The Most Important Thing your Company can do on Social Media
A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]
Filed Under: Featured, Social Media Tagged With: brand building, Branding, buzzmarketing, conversational marketing, facebook, ford, freshbooks, jetblue, Krista, Krista Neher, linked in, lovesac, marketing, social media, twitter, wom, word of mouth, zappos
