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Social Media Marketing – Just Showing Up Isn't Good Enough Any More

February 9, 2010 By Krista Neher 4 Comments

The Early Days of Social Media When social media first began to emerge as a marketing tool, it was relatively easy for brands to break through and connect with consumers. Consumers were curious about why brands were online and what they were talking … [Read more...]

Filed Under: Headline, Social Media Tagged With: brand building, converstaional marketing, creative social marketing, creative social media, facebook, linkedin, marketing, online brand building, social media, social media marketing, twitter

Presentation: Introduction to Social Media

September 30, 2009 By Krista Neher 2 Comments

This is a presentation that I gave to executives at the European American Chamber of Commerce. Introduction To Social Media View more presentations from Krista Neher. Here are some of the key ideas of the presentation. Social Media is … [Read more...]

Filed Under: Social Media Tagged With: blogging, blogs, building business with social media, chamber of commerce, Cincinnati, European American Chamber of Commerce, facebook, introduction to soial media, linkedin, presenting, social media, social media 101, speaking, twitter

Which Social Network to Use? Facebook vs. Linkedin vs. Myspace (Part 1 – Target Audience)

September 21, 2009 By Krista Neher 4 Comments

Social networks are the shiny new toy and every marketer wants to be on one. First it was Myspace, then Facebook and now LinkedIn is emerging as a new opportunity for marketers. While there is no doubt that these networks provide great … [Read more...]

Filed Under: Social Media Tagged With: building business with social networks, facebook, linkedIn Myspace, marketing on social networks, social network audiences, social network marketing, social network targeting, social networks, who is on social networks

5 Marketing Lessons I learned at the Gun Range

July 27, 2009 By Krista Neher 1 Comment

I recently went to a gun range (as a Canadian living the US I am mildly obsessed with American Gun Culture). The experience was thrilling and exciting and fun and scary all at once, and there were a number of valuable lessons that I learned that can … [Read more...]

Filed Under: Featured, Social Media Tagged With: brand building, facebook, gun range, marketing, marketing lessons, social media, social media lessons, twitter

7 Biggest Mistakes Companies Make in Social Media

June 30, 2009 By Krista Neher 5 Comments

I gave this presentation at Search Engine Strategies Toronto a few weeks ago. There is definitely a place for companies to engage in Social Media - people talk about their problems all the time, and (ideally if you have a good product) your product … [Read more...]

Filed Under: News & General, Social Media Tagged With: blogger outreach, blogging, brand building, Branding, brands, companies, conversation, conversational marketing, facebook, large companies, linkedin, marketing, mistakes, social media, social media marketing, twitter

Companies Doing It Right – The Most Important Thing your Company can do on Social Media

January 30, 2009 By Krista Neher 6 Comments

A few days ago I wrote about The Most Important Thing that Your Company can do on Social Media. It isn’t create a facebook page or twitter. It is far more simple. Find people who are already talking about you (both good and bad) and engage them. To … [Read more...]

Filed Under: Featured, Social Media Tagged With: brand building, Branding, buzzmarketing, conversational marketing, facebook, ford, freshbooks, jetblue, Krista, Krista Neher, linked in, lovesac, marketing, social media, twitter, wom, word of mouth, zappos

The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)

January 27, 2009 By Krista Neher 9 Comments

When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them. While these are all great potential tools in … [Read more...]

Filed Under: Social Media Tagged With: blogging, blogs, facebook, linkedin, pull marketing, push marketing, social media, social media marketing, twitter, viral marketing

The Social Media for Marketing class was phenomenal! Krista was able to provide step-by-step instruction in how to use social media — which tools to use to keep my website content current, how to start a Facebook fan page and how to create a blog. If you are new to social media or if you’ve been using social media, you’ll learn how to take your social media skills to the next level. I recommend the class to everyone, from small organizations to large; for businesses to non-profits. Everyone at any level will benefit.

Amy Foley

Executive Director , NAMI-Clermont County

Krista’s presentation and materials are so helpful and comprehensive. After attending I feel like I have what I need to be successful. She is the guru!

Carrie Phillippi

Senior Counselor, Saybrook Marketing Communications

I met with Krista when she first started this business and was impressed with her professionalism and knowledge of the industry. Since that time I have seen her publications and watched her grow the company and continue to see her at the forefront and leading edge in social media. I would recommend Krista to anyone who desires a greater understanding of social media and its usefulness in business.

Don Schlunt

Membership Development, Cincinnati USA Regional Chamber

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