I just got off of a VERY frustrating phone call with the company that handles insurance for my cell phone company. I had a number of problems with them, but what really put me over the edge was when I requested to escalate and was told that my call … [Read more...]
Can You Make Your Business More Personal?
January 21, 2011 By 3 Comments
Sometimes, I get sick of hearing myself talk about "Social Media", "Humanizing Your Brand" and "Conversations". Today I am going to tell you a story instead. The reality is that people want to feel like they are doing business with real people who … [Read more...]
Deception Marketing – Losing Trust for your Brand and Annoying People
March 31, 2010 By 6 Comments
Yesterday I arrived home from Oklahoma City (I was speaking at the Women Entrepreneurs Inspire conference) and when collecting my mail my attention was drawn to a brown envelope that said Important Information Enclosed. It didn't have my name on it, … [Read more...]
Building Your Brand and Marketing Your Blog – WordCamp Columbus
May 18, 2009 By 5 Comments
I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event - props go out to the organizers for putting on such a wonderful event. Second, I wanted to share the presentations that I gave. I … [Read more...]
Learn Great Creative Marketing at the Airport
January 21, 2009 By 4 Comments
On my way to Vegas for CES (#CES), Affiliate Summit West (#asw09) and WordCamp Las Vegas (#wordcamplv) I had the pleasure of a sweet 2 hour layover at the Cleveland airport. While wandering around I came across some smart, useful, and relevant … [Read more...]
Protect Your Brand – Learn from The Zoo and Creation Museum
December 3, 2008 By 7 Comments
Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]
