Most Marketing is Insane.

Most Marketing is Insane blog post

The definition of insanity = doing the same thing and expecting a different result.

I look at a lot of social media plans, and one of the things that constantly surprises me is how long businesses continue to do something that doesn’t get them results.

They know it isn’t working.

Maybe they don’t have the path to success, so they continue to push along… getting no results from something that doesn’t work.

Sure, sometimes it takes time & consistency to get results (especially in social media). But if you post 5 similar status updates that get no engagement, you probably need to find a different kind of status update to post. Posting the same thing will probably produce the same result.

Don’t be insane.

Figure out what works and what doesn’t. Use the information you have to adapt your strategy.

Social Media Not Working? It is Probably Your Fault.

Social Media Not Working blog post

I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t to it right.

Blogs are great examples. I heard a stat years ago that most corporate blogs fail. Most of the corporate blogs that I look at suck. Why?

  • The content isn’t strategic.
  • They have no strategy.
  • The headlines are mediocre.
  • They don’t post consistently.
  • The posts don’t have great visuals.
  • The posts aren’t structured well.
  • The content isn’t very interesting.
  • The audience isn’t clearly defined.

These are just a handful of reasons – most blogs suffer from many of these.

It is easy to say “we invested in a blog, wrote on it for months, but blogging just doesn’t work for us”.

No. Mediocre blogging doesn’t work for you.

The bar is higher in social media than ever before. If you don’t write great stuff, people won’t pay attention.

Do it well or don’t waste your time.

In almost every industry there are companies using every social media tool and getting great results. If you aren’t one of them you are probably doing it wrong.

It isn’t that social media doesn’t work. You aren’t doing it right.

Spend the time and effort to build a solid strategy and learn best practices.

Mediocre won’t get results and won’t cut it. You can’t afford to not be great any more.

The Secret to AMAZING Marketing Results

The Secret Amazing Results

If you do the same things the same way as your  competitors, you’ll get the same results as them.

You don’t get ahead by doing the same thing, the same way as everyone else.

How do you get ahead?

How do you get amazing results?

Do things….

  • Better
  • Faster
  • Smarter
  • Bigger
  • Smaller
  • Cheaper
  • Cleverer
  • Interestinger
  • Surprisinger

…than your competition.

If you want to get ahead, out-think, out-smart, out-execute….

For many businesses status quo is good enough. That won’t get you ahead.

How Our Body Language Drives Our Success

Body language impacts your successI’m not a “body language” expert, and would never pretend to be, but I’ve recently come across some interesting information about body language and how it impacts your success.

This morning I came across an interesting article on Body Language and a few months ago I watched an amazing Ted Talk about the topic (watch it below, it is worth every second). As speakers and business professionals, our body language and confidence is a big part of our success. It dictates how effective we are at conveying messages and how we are perceived by others.

Body Language Worked for Marilyn

I heard a story years ago about Marilyn Monroe. Apparently she could turn her charm on and off with her body language. One moment she would have men and women stopping, staring and swooning, and the next she could walk around relatively unnoticed. The difference wasn’t how she looked, as some might suspect, but it was her body language.

Watch This Ted Talk. Seriously.

The Ted Talk focuses on the impact of powerful body language. Seriously, take some time, watch it and observe your body language. After watching the video I now make more of an effort to use powerful body language before, during and even after business interactions. I also note when my body language becomes less powerful – typically it is in settings where I am uncomfortable.

My “resolution” is to be more aware of my body language and how it impacts me. Watch this and create a plan for yourself to do the same. This is powerful stuff…..

Here is How I Respond to People Who Ask Me For Free Advice

Krista Neher Signing Her Book The Social Media Field GuideIf you are an expert and work to build a name for yourself, it is only a matter of time before people start to ask you to “pick your brain” or email you questions.  I wrote a post about it a while ago called “You Can Pick My Brain, Just Not For Free“.  The reality is that I love what I do, and I love spending my days giving advice and answering questions.

The challenge is that if I answer questions for free I am taking time away from the people who pay me for my advice.  This doesn’t really seem fair.  So, as a part of our social media marketing training we offer a social media membership program, which includes a Q&A call, where our members can ask any general or specific question about social media and marketing.  So, I suggest that if someone has a quick question they can either search for the topic on my blog, or simply join the program.  It is only $27.  Most people don’t join.

But, if my answer isn’t worth $27 to them, then it isn’t worth my time to answer them.

I don’t mean to sound arrogant, but seriously, I speak to tens of thousands of people a year.  I can’t answer ever question that people ask, and frankly, it isn’t fair to the people who invest and pay me for my advice.

At any rate, my apologies if this sounds like a rant.  Most of the time when I send an email like this I get a positive response.  Hopefully I don’t come across as a jerk.

Here is the email that I send to people who aren’t clients who ask me social media questions.

Hi NAME

 

Thanks for reaching out to me – I appreciate that you value and respect my opinion.

 

As you can imagine, I speak to tens of thousands of marketers and professionals each year on social media marketing topics, and I get many questions (similar to yours) asking my opinion or advice on how to handle something with social media.

 

I really truly love what I do, and I would love nothing more than to answer social media questions all day (which I usually do).  That being said, if I responded to every question I got through email and other social networks I wouldn’t have time to actually work with my clients and pay my bills!

 

As a solution, I created a Social Media Masters Circle program, where those interested in continuing to learn and get my advice on social media can participate, get access to training and ask me questions during our monthly Q&A calls.  Most of our customers love this because they can get personal customized answers to their questions without having to pay my consulting rates.  The program is only $27/month and you can cancel at any time www.bootcampdigital.com/mc

 

I appreciate your understanding, and I do hope that you will join us so that I can discuss how to balance your content calendar with you.

 

Again, I really appreciate you reaching out to me, and I appreciate that you value and respect my opinion.

 

– Krista

 

What do you think?  How do you handle these requests?

 

 

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