Today was a great day at ad:tech San Francisco (ad:tech is a client of my company Boot Camp Digital). With so many smart marketing people in one place there was a ton of great content. I wanted to share the highlights of Day 1. Digital Marketers … [Read more...]
Marketing with Meaning: Marketing that Ads Value from the Digital Hub Non-Conference
November 18, 2008 By 2 Comments
Add real value with your marketing was the theme of this session by Bob Gilbreath, CMO at Bridge Worldwide. This was probably my favorite presentation of the conference with a good mix of theory and examples. While many of the sessions concentrated … [Read more...]
The Exhibit Hall at Ad:tech – The Good the Bad and the Drunk
November 7, 2008 By 3 Comments
The exhibit hall at ad:tech was HUGE!!! With so many companies fighting for attention companies really had to work hard to lure you in and get 5 minutes to pitch you on their shiny new product or service. One of the themes? Alcohal. It was only … [Read more...]
Exhibiting at Conferences – Save Money without Looking Cheap
October 28, 2008 By Leave a Comment
OK, so you're interested in exhibiting at conferences. GREAT IDEA. Depending on your industry hitting the conference circuit can be a great way to reach high value customers and especially the influencers. Why? Generally only those who are … [Read more...]
