brand equity Archives - Krista Neher

Building Your Brand and Marketing Your Blog – WordCamp Columbus

May 18, 2009 By Krista Neher 5 Comments

I had the honor and priviledge of speaking at wordcamp columbus on Saturday. First of all, what a great event - props go out to the organizers for putting on such a wonderful event. Second, I wanted to share the presentations that I gave. I … [Read more...]

Filed Under: Branding Tagged With: blog, blogging, brand building, brand equity, brand marketing, Branding, columbus, marketing, speaking, wordcamp

Online Brand and Reputation Management – American Marketing Association

April 8, 2009 By Krista Neher 9 Comments

Today I had the pleasure of presenting to the Word of Mouth group of the AMA (American Marketing Association). We had a great discussion about Online Brand and Reputation Management and social media. Attached below is the presentation (note: … [Read more...]

Filed Under: News & General Tagged With: AMA, American Marketing Association, brand building, brand equity, Branding, Cincinnati, digital brand building, digital marketing, online brand and reputation management, social media, word of mouth

Protect Your Brand – Learn from The Zoo and Creation Museum

December 3, 2008 By Krista Neher 7 Comments

Yesterday there was an ariticle in the Cincinnati Enquirer about a marketing partnership between the Cincinnati Zoo and the Creationist Museum. What started as an innocent marketing program - get a discount when you visit 2 local tourist … [Read more...]

Filed Under: Branding Tagged With: brand equity, Branding, Cincinnati, Cincinnati Zoo, co-branding, Creation museum, marketing

Crash Course on Branding

October 28, 2008 By Krista Neher 1 Comment

So.... what is a brand? And why does it matter? This blog will cover LOTS of branding stuff, so lets get started with the basics. Before we even get into "what" a brand is, let me prove to you (as there are some doubters) why branding is … [Read more...]

Filed Under: Branding, Featured Tagged With: beginners, brand building, brand equity, Branding, marketing

Work with Krista:

513-223-3878

Do you need an engaging speaker?

Building Your Brand and Marketing Your Blog – WordCamp Columbus

Protect Your Brand – Learn from The Zoo and Creation Museum

Crash Course on Branding

Hired by Leading Companies including:

Interested in Booking Krista?

Featured on

Testimonials