Building a Strong Personal Brand Online: Crafting a Powerful Website

A professional website is an excellent investment in yourself and your professional reputation. If you really want to build a strong online profile, a website is a must – especially if your personal brand is an income source for you. My website is a vital part of my professional brand – and it was long before I used it to generate income as a speaker or trainer. When I started building my personal brand, I used my website as a place to really bring my brand to life and highlight my accomplishments. I promoted my site on my social networks and found that I could create a strong brand impression for myself online by directing people to my website. Even though my site was just me talking about myself, it was viewed as credible and was a key asset in positioning myself as an expert. Here are tips on creating a powerful personal website that will bring results. 

POWER TIP:

If you purchase a domain for your personal brand, you can also set up an email at that address. So, instead of using a Gmail email address, you can use an email address from your domain name, which makes you look more professional. 

The Benefits of A Website 

The benefits of creating your own website are: 

• Ownership: You completely own the channel, so you can decide exactly how your site looks, feels, and represents your personal brand. 
• Management: You have complete control over every aspect and can add new pages or change content as needed over time. 
• Advertising: If you generate income from your personal brand, you can share your product offerings, packages, or how people can work with you on your website. This post can help you better understand e-commerce options. 
• Evolving Asset: It is an investment in a long-term asset that you can use over time to promote yourself, your personal brand, your skills, and your business.
• Optimization: Websites can be found in search engines and discovered by the people you want to attract. Check out this training that will show you how search engine optimization (SEO) works and how to build and execute an SEO plan that will get you results. 

Creating a Website

The good news is that creating a website is easier than ever. You no longer need to spend thousands of dollars or deal with programmers. Depending on your knowledge level, you can create your own website with drag-and-drop tools, build something more customized with WordPress or Squarespace, utilize AI to help with design or hire a professional for under $1 for a basic website. 

Given the cost and ease of creating a website, it is usually a good investment for most professionals who want to generate opportunities for themselves and promote their personal brand. If you’re debating creating a website, understand that the first step is developing a strategy! Check out this article to learn how to develop your personal brand website strategy.

This is an excerpt from “Launch Yourself” by Krista Neher. For your free action planner and bonus resources, visit www.LaunchYourself.com/book.