You know that you are special and need to stand out among your competitors. It is time to craft your Unique Selling Proposition- USP, and you will specifically stake your claim on how you are different from others.
Craft your Unique Selling Proposition
Brands do this in order to stand out in a crowded marketplace. If you think of laundry detergent (an area where I used to do marketing), Tide is the market leader and the best clean, Gain has the best and freshest scents, Purex is good value, and Cheer is the best for protecting clothes. All laundry detergent essentially does the same thing – cleans clothes – but each brand has a unique proposition to the consumer.
What makes you unique in what you do?
Brainstorm ideas and circle the one or two that you want to focus on.
- What do you do better or faster?
- What makes you better to work with vs. someone else?
- How do you approach your work differently?
- Are there parts of your personality that set you apart?
- Do you have credibility or specialization that makes you unique?
Your unique selling proposition should highlight what makes you stand out. This is challenging for most business professionals to define. What is it that makes you unique? This could be skill related, such as data-driven marketing; personality related, such as easy to work with; or specialization focused, such as the biggest law firm marketing company.
How do you drive results?
If you are having trouble with your USP, think about how you approach things differently to drive results for your clients or business partners.
- Professional proof points – Bestselling author
- Approach – Passionate about customers
- Process – Use a 4 Stage System for groups
- Personality – Never have more fun planning your financial future!
Action Item:
Craft your USP. If you struggle to find something, get as close as you can for now and keep moving forward with the process. This can be one of the more difficult parts.
What is your unique selling proposition? _______________________.
(USP – what do you do that is different/better vs. others).
The is taken from an excerpt of “Launch Yourself” by Krista Neher. For your free action planner and bonus resources, visit www.LaunchYourself.com/book.
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