Defining a Personal Brand Statement

PDefining a Personal Brand Statement

A starting point to launching a powerful personal brand is to step back and define a Personal Brand Statement. Your Personal Brand Statement combines your professional description, solution, benefit, and USP. These elements will be the roadmap you’ll use to bring your personal brand to life.

Your Professional Description

Explains to people what you do. Your professional description should be clear, simple, and easy for someone to understand. If someone can’t understand what you do, they can’t introduce you to other people or bring you opportunities.

Your Professional Solution

The solution that you provide. Your solution should focus on what someone gets from working with you as specifically as possible. This is where you can really set yourself apart with a more compelling solution.

Your Professional Benefit

What someone gets from your solution. Professional benefits should focus on results, and it can be functional or emotional.

Your USP – Unique Selling Proposing

Your USP is how you specifically stake your claim on how you are different from others. It should highlight what makes you stand out. This is challenging for most business professionals to define. This could be skill related such as data-driven marketing, personality related such as easy to work with, or specialization focused such as the biggest law firm marketing company.


Craft Your Personal Brand Statement

All of the above elements come together into your Personal Brand Statement.

I am a (professional description) digital marketing speaker and trainer who is (personality and USP) passionate, entertaining, and inspirational; a bestselling author and global speaker who helps people (professional solution) understand what actually works in digital marketing so that (professional benefit) they can get better results faster.

Before you define your statement, ask yourself:

  • What professional information do you want to share?
  • How will you incorporate your personality?
  • What personal content is right for including?
  • Craft your personal brand statement.

Keep in mind that you will use this to build the rest of your brand – but it doesn’t have to be perfectly worded or ready to engrave on a trophy. This is your guiding roadmap for how you bring your personal brand to life. You can always come back and change it as you grow and evolve.


The is taken from an excerpt of “Launch Yourself”, by Krista Neher. For your free action planner and bonus resources, visit

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