I've had the pleasure to speak in Brazil, London and Canada a number of times, and one of the pieces of "homework" that I always do before speaking in a new country is research their social media use. One interesting thing is that while the social … [Read more...]
Setting Goals for your Social Media Strategy
In my presentations, I like to emphasize the importance of setting goals when implementing social media into a business plan. Have you set goals for your company’s social media strategy plan for 2011? The year has just begun and it’s not too late … [Read more...]
Presenting to Realtors: How Realtors Can Effectively Use Social Media
In my experience speaking to thousands about social media, I’ve encountered a number of real estate agents who are working to implement social media in their marketing strategy. With the real estate crisis, realtors are working to find ways to … [Read more...]