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Krista is engaging, interactive and inspiring. Her presentations are top-rated because they are customized and get the audience involved.

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Why Digital Marketing doesn't work… yet.

February 9, 2009 By 2 Comments

But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]

Filed Under: Social Media Tagged With: , , , , , , , , , , ,

Why Magpie is Bad for Advertisers

December 1, 2008 By 1 Comment

There have been lots of posts on Magpie – a new service that periodically places ads in your tweets (or twitter stream) and shares the revenue with you. Essentially, if you sign up for Magpie you agree to a certain frequency of your tweets (from … [Read more...]

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Bringing Quality Back. Keynote of the Digital Hub Non-Conference

November 17, 2008 By Leave a Comment

One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation on my post on the adclub … [Read more...]

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Live from ad:tech – TV 3.0 – The Death of Television Networks as we Know Them

November 4, 2008 By 4 Comments

“Not only is the advertising industry somewhat desperate looking around the corner into 2009… Not only will advertising revenues go down, viewership will continue to disintegrate and go places where there isn’t any advertising.” – Peter Price, … [Read more...]

Filed Under: News & General Tagged With: , ,
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