Show Don't Tell: Good Marketing Isn't about Irrelevant Messages

As you probably know, I live in Cincinnati, and the Cincinnati airport CVG has had the highest fares in the nation.  Yes, the most expensive airport to fly from in America has been Cincinnati, an airport that is dominated by Delta.  Flights on … [Read more...]

70% of CEOs Have Lost Trust In Marketers: What is the Problem and What do We Do About It?

Bryan Eisenberg shared an article today from Marketing Week that claims that 70% of CEOs have lost trust in marketers. The reasons? They can't justify ROI They have “continuously failed” to prove marketing strategies and campaigns delivered … [Read more...]

Value Added Marketing: An Election Example

I know that we are all glad that the election is finally over and hopefully the charged political commentary across our social network feeds will finally come to an end. Now that the election is over, marketing and advertising pros as well as … [Read more...]

Speakers – Are You Building Your Social Media Fan Base?

Many speakers focus endlessly on giving a great presentation, and spend their promotional efforts focused on the people who book them, but are you using social media to grow your fan base? When you give a presentation your audience is excited, … [Read more...]

10 Ways Conferences and Conventions can Use Social Media to Promote their Event

I do social media keynote presentations at hundreds of events a year, and many events, conferences and conventions are still struggling to figure out how to use social media to promote their event.  Social media can be a powerful way to build … [Read more...]

How to Use a Hashtag for Your Meeting or Event

I spoke at a lot of events in September (over 12), and one of the top questions that I get is about hashtags – what they are, how to use them and how they work.  So it seemed like a good blog post….. What is a hashtag or Tag or # A hashtag is … [Read more...]

5 Ways Professional Speakers Can Use the New Facebook Features to Promote Their Brand

If you are a professional keynote speaker, you should be present all over Facebook, regardless of what you speak about. This article is meant to help professional speakers to make the most out of their Facebook page and/or their company's Facebook … [Read more...]

The Key to Successful Mobile Marketing

Last week was a busy one for Boot Camp Digital, as we had back-to-back social media lunch sessions on Tuesday and Wednesday led by social media trainer Krista Neher. On Tuesday, we hosted a lunch and learn session on Mobile Marketing 101. I was … [Read more...]

3 Easy Steps to Achieving Ultimate Email Marketing Success

On Tuesday, Boot Camp Digital hosted the June Lunch & Learn, which was focused on Email Marketing That Gets Results. I was not at all surprised by the big turnout, because when you think about it, people really don't know how to successfully use … [Read more...]

Infographic: How To Get More Tweets When You Speak

I speak at about a hundred events a year, and I've also had the pleasure to see hundreds if not thousands of speakers over the last few years.  As social media has grown, speakers are becoming more interested in driving Tweets or buzz on social media … [Read more...]

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