I evaluate tons of social media executions a year… for clients, people in our trainings or just for fun. While I don’t have all of the answers, one thing has become clear: Most businesses that don’t get results from social media don’t to it right.
Blogs are great examples. I heard a stat years ago that most corporate blogs fail. Most of the corporate blogs that I look at suck. Why?
- The content isn’t strategic.
- They have no strategy.
- The headlines are mediocre.
- They don’t post consistently.
- The posts don’t have great visuals.
- The posts aren’t structured well.
- The content isn’t very interesting.
- The audience isn’t clearly defined.
These are just a handful of reasons – most blogs suffer from many of these.
It is easy to say “we invested in a blog, wrote on it for months, but blogging just doesn’t work for us”.
No. Mediocre blogging doesn’t work for you.
The bar is higher in social media than ever before. If you don’t write great stuff, people won’t pay attention.
Do it well or don’t waste your time.
In almost every industry there are companies using every social media tool and getting great results. If you aren’t one of them you are probably doing it wrong.
It isn’t that social media doesn’t work. You aren’t doing it right.
Spend the time and effort to build a solid strategy and learn best practices.
Mediocre won’t get results and won’t cut it. You can’t afford to not be great any more.