But first, a history lesson... Television adverting has been around since 1941. We've had 68 years to perfect it. Radio advertising has been around since 1922. We've had 87 years to perfect it. This is what TV advertising looked like in the 60's … [Read more...]
Why Digital Marketing doesn't work… yet.
Filed Under: Social Media Tagged With: advertising, brand building, Branding, brands, digital marketing, history of advertising, interactive marketing, Krista Neher, marketing, ROI, social media, vintage advertising
Bringing Quality Back. Keynote of the Digital Hub Non-Conference
One of the themes of the Keynote by Adam Symson, EVP of Interactive at E.W. Scripps Television Group was bringing quality and marketing principles into online marketing (you can see more details of his presentation on my post on the adclub … [Read more...]
Filed Under: News & General Tagged With: ad networks, adclub, advertising, Cincinnati, conference, digital hub, marketing effectiveness, non-conference, online marketing, ROI
