This is a presentation that I gave to executives at the European American Chamber of Commerce. Introduction To Social Media View more presentations from Krista Neher. Here are some of the key ideas of the presentation. Social Media is … [Read more...]
Why trust employees to talk on the phone but not twitter?
This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but I don’t agree. Here is why: The … [Read more...]
Filed Under: Featured, Social Media Tagged With: blogs, customer service, gudelines, legal, marketing, PR, process, social media policy, social media risks, twitter
The Most Important Thing that your Company can do on Social Media (HINT: Not Enough people talk about it)
When I mention “Social Media” to most marketers, they immediately think – Facebook, YouTube, “viral”, Myspace, Linkedin, Blogs and Twitter – and launch into a conversation on how they can leverage them. While these are all great potential tools in … [Read more...]
Filed Under: Social Media Tagged With: blogging, blogs, facebook, linkedin, pull marketing, push marketing, social media, social media marketing, twitter, viral marketing
