On my way to DC to speak to a group on Capitol Hill over the summer I was reading a book called The Compound Effect. I read lots of different books and usually get a few tips, but this book really struck a chord with me. There are lots of large, … [Read more...]
Time to Reset and Get Back to What Drives Success: The Compound Effect
August 29, 2011 By Leave a Comment
Book Review: Buzz Marketing – Read It
February 25, 2011 By Leave a Comment
Many social media success stories are built on the same marketing fundamentals that have been around for many years. This is a great book for any marketer to read about how to "get people talking about your stuff". This book is definitely worth a … [Read more...]
Book Review: Positioning: The Battle for Your Mind
February 2, 2011 By Leave a Comment
Category - Marketing - Branding Rating: 3.5/5 stars Overview - Brand Marketing Book If you are building a brand or a business you need to think about positioning and branding. What is it that you want to stand for that is unique and different in … [Read more...]
My Book is Out – Social Media Field Guide
January 10, 2011 By 3 Comments
Big News!!!!! I’m excited to announce the release of my new book “Social Media Field Guide” as it hits Amazon.com and will soon hit the shelves at select bookstores! Many of you probably know that I have been working on this book for quite a while … [Read more...]
Book Review: The New Rules of PR and Marketing – A Great Read
April 2, 2010 By Leave a Comment
This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas. It gives you real examples and practical advice for how to build your brand online. It also covers both marketing and PR, and can be … [Read more...]
Book Review Personality Not Included
January 29, 2009 By 5 Comments
Category: Marketing - Branding I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer party at Guy Kawasaki’s house over the … [Read more...]
