Keynote Speaking: Entertainment is Just as Important as Education

Entertainment-Just-As-Important

I recently gave a social media keynote at a conference and had the opportunity to watch the other keynote speakers. Most of the other speakers were respected industry experts with great knowledge and sound advice.

The problem was that they spent all of their time on their presentation and no time on their delivery.

The slides were perfectly crafted with beautiful charts and they shared interesting, timely and relevant data.

But they were boring!

Looking around the room people had a difficult time paying attention.

Why?

The delivery missed the mark. They focused all their time on content and none on delivery. So how can you easily improve delivery? Even if you aren’t an experienced speaker, these 3 tips will help you succeed.

3 Tips to Deliver Your Presentation Like a Pro:

1) Make use of space

Move around the room, or at least move around the stage. This makes you seem comfortable and confident and keeps people paying attention. Plus, if you stand at a podium or near the computer you tend to constantly look at it and not make eye-contact with the audience.

Get out from behind the computer and move!!!

2) Build-In Engagement

People are more interested when they participate. Build participation in to your presentation upfront. Bring someone on stage, ask questions, have them vote…. There are plenty of opportunities to engage people.

Build this into your presentation to keep people paying attention.

3) Add variety into your speaking style

Speed up. S L O W D O W N. Get excited. Be creepily calm. Speak quickly. Emphasize and repeat slowly to make a point. Move a lot. Stand still.

Even great speakers become monotonous after a while because they use the same tone. Mix it up. Especially if you are speaking for over 20 minutes.

Practice parts that you’ll go slow and parts to go fast. Try using different tones of voice to grab attention.

Even if you are a great speaker the same voice gets hard to listen to for long time periods.

The bottom line is if you want to be a great speaker and keep people engaged, focus beyond your presentation and spend as much time (if not more) crafting your delivery.

5 Ways to Use Pinterest Places to Promote Your Event

Pinterest Place Pins allow you to share pins on an interactive map that can help promote your event. We recently used Pinterest Place Pins to not only provide more information to attendees but also promote the event in general on Pinterest and our website. Here are a few ways to use Pinterest Place Pins effectively to promote your upcoming event…

1. Introduce Your Speakers

Whether your speakers are coming across the country or across the city, use Place Pins to mark their home base. Not only will tagging the speaker and his/her company in your pin notify them, it will also increase the opportunity to be repinned. Invite speakers to pin on the board to increase engagement.

Screen Shot 2014-03-31 at 3.52.58 PM2. Share Your Venue

Destination is a focal point for many events and since Pinterest is made up of beautiful pictures, take advantage of them. By searching for a venue name to add the pin, many photos appear to choose from – it’s okay to use more than one to showcase where your event will be held. Find attractive photos of both inside and outside of the venue and the surrounding city to highlight the location.

3. Local Attractions

Screen Shot 2014-03-31 at 10.09.48 PMIf people are traveling in for your event, use Pinterest as a guidebook – show them the local eateries and night life they can check out while they are in town. Often times, attendees will travel to a city but aren’t sure what to do in the evenings or mornings so give them some ideas.

4. Promote Your Sponsors and Partners

Use Pinterest Place Pins to give your sponsors and partners extra exposure by pinning their company and even products on the map.

5. Embed the Board on Your Website

Embed the Pinterest Place board on your website to give potential attendees more information about the event. For example, if you’re recommending hotels, you can list it on the website but the board can give stunning pictures so your guests can get a better idea of your recommendation. Screen Shot 2014-03-31 at 10.06.08 PM Using Place Pins are an easy, visual way to promote your upcoming event on Pinterest and on your website. Don’t miss out on a fun way to build excitement and your guest list – try it out today!

Social Media for Retail Speaker: Trade Show in Dallas on Instagram and Twitter

Social Media Presentation: Social Media Marketing for Retailers: Instagram & TwitterLast week I was at the Dallas Market Center speaking to Lighting retailers and wholesalers about social media. As a professional social media speaker, I often have the opportunity to speak to different groups about how they can use social media to really get results.

For retailers, one of the biggest opportunities in social media is to encourage customers to share what they find in-store with their friends online. For example, if I find a great new light fixture (this event was for the lighting industry) I may want to take a picture to ask my friends what they think of it. This naturally brings awareness, attention and exposure to both the manufacturer of the product and the retailer.

As social media continues to grow and evolve, smart marketers are moving away from talking at people and considering how to talk with people. These presentations focus on the importance of connecting with people (customers, suppliers, future customers, associations, etc) and really building relationships.

Presentation: Instagram for Retailers

Instagram is a HUGE opportunity for retailers because retail is so visual. Get on Instagram and engage your customers — make them part of the process, share new products with them and more. Instagram is also a great way to get your store into the conversation – join in by encouraging customers to use a hashtag and talk about your products.

Second Presentation: Twitter for Retailers


Twitter is still an untapped tool for many retailers, mostly because they don’t really know how to use it. I only had 20 minutes for this presentation (which isn’t nearly enough to really explain Twitter), but it was enough to convince the audience that this is a serious tool that they should consider. Twitter is still the third largest social network, and people on Twitter are very active. This means that for retailing, Twitter can be a very valuable tool to spread the word and drive awareness.

Social Media Speaker: My Presentation for Meeting and Event Professionals at Cincinnati NACE

Social Media Presentation by Krista NeherLast week I had the opportunity to give a presentation at the Cincinnati Contemporary Arts Center on how meeting and event professionals can use social media. The focus of this presentation was on the biggest mistakes that companies make and how to avoid them.

While many businesses in this industry are using social media, there are still many opportunities to use social media more strategically to generate better results for your business.

Some of the key tips from the presentation (and the Q&A which followed include):

  • Look to include and mention others in the industry to grow your reach
  • Always share your social media handles to encourage people to talk about you
  • Set a timer and decide how much time you are willing to spend on social media marketing
  • Be discipled and consistent in your efforts
  • Participate and discuss – don’t just post content
  • Visuals matter
  • Take pictures and videos on the fly to share – even if they aren’t perfect

Do you have any other tips?

Here is a copy of the presentation to see all of the hints, tips, tricks and examples that I shared: