This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas. It gives you real examples and practical advice for how to build your brand online. It also covers both marketing and PR, and can be … [Read more...]
Book Review: The New Rules of PR and Marketing – A Great Read
Filed Under: Book Reviews Tagged With: David Meerman Scott, Marketing Book Review, new rules of PR and Marketing, PR, social marketing, social media, social media book review, social media books
Why trust employees to talk on the phone but not twitter?
This question was recently posed on twitter, and many felt that companies should be more open in their social media approaches. Maybe it’s because I worked for a conservative packaged goods company for years, but I don’t agree. Here is why: The … [Read more...]
Filed Under: Featured, Social Media Tagged With: blogs, customer service, gudelines, legal, marketing, PR, process, social media policy, social media risks, twitter
Want Something? All you have to do is ask! 5 Ways Asking Works.
I was recently at a Cincinnati Web Entrepreneurs Meetup, and we had a brief discussion about asking people to do something for you. The reality is that if you are nice and respectful and people like you, you will probably get the best results just … [Read more...]