Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns. Measurement continues to be an issue for twitter overall, but fortunately, there are a number of ways that … [Read more...]
21 Ways to Measure Your Twitter Account
Filed Under: Social Media Tagged With: klout, marketing measurement, measurement, microblogging, radian6, social media measurement, twinfluence, twitter, twitter stats, twitter success, twitter tools, twitterfriend, twittergrader
Are you Measuring the Right Things? Numbers That Matter.
Measurements matter. Especially online. The internet has given us the power to track and measure all sorts of things, and it is easy to get caught up in the numbers. The problem with focusing on the numbers is that you may be measuring the wrong … [Read more...]
Filed Under: Branding Tagged With: analytics, digital marketing, engagement, interactive, marketing metrics, measurement, measuring, social engagement, social media
