This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas. It gives you real examples and practical advice for how to build your brand online. It also covers both marketing and PR, and can be … [Read more...]
Book Review: The New Rules of PR and Marketing – A Great Read
Filed Under: Book Reviews Tagged With: David Meerman Scott, Marketing Book Review, new rules of PR and Marketing, PR, social marketing, social media, social media book review, social media books
6 Rules for Creating a World Wide Rave
Today I listened in to a GREAT webinar with David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (probably my favorite new media … [Read more...]
Filed Under: Social Media Tagged With: brand building, Branding, David Meerman Scott, digital marketing, Online Media, social media, viral marketing, Where the Hell is Matt?, World Wide Rave
