This is one of my favorite books on social media marketing because it focuses on more than just conceptual ideas. It gives you real examples and practical advice for how to build your brand online. It also covers both marketing and PR, and can be … [Read more...]
Book Review Personality Not Included
January 29, 2009 By 5 Comments
Category: Marketing - Branding I was fortunate enough to get a copy of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava for free at a BlogHer party at Guy Kawasaki’s house over the … [Read more...]