Companies are flocking to twitter as it continues to grow, but many struggle with how to measure the effectiveness of their twitter campaigns. Measurement continues to be an issue for twitter overall, but fortunately, there are a number of ways that … [Read more...]
21 Ways to Measure Your Twitter Account
Filed Under: Social Media Tagged With: klout, marketing measurement, measurement, microblogging, radian6, social media measurement, twinfluence, twitter, twitter stats, twitter success, twitter tools, twitterfriend, twittergrader
10 Tips to really "getting" Twitter – Don't be a Fail Whale
I recently led a social media strategy presentation for a multi-functional marketing team. I asked how many people were on twitter. Almost every hand in the room went up. Great (I thought). I asked how many people were active on twitter. Only a … [Read more...]
Filed Under: Social Media Tagged With: microblogging, social media, twellow, twitter
