Social Media Speaker: How HomeBuilders Can Use Social Media

A few weeks ago I had the opportunity to speak to the Northern Kentucky Homebuilders Association about how they are using social media for their marketing.  I only had 20 minutes, so it was a top-line presentation, but attendees walked away with a lot.

Homebuilders, remodelers and those in the construction industry remain slow to adopt social media, both those who target BtoB and those focusing on BtoC.  I want to share some of the highlights of the presentation here.

Some of the key takeaways include:

  • Social media can build trust and make you the preferred choice
  • Social media impacts search engine rankings and can get you more traffic and customers
  • Testimonials and reviews are often overlooked by home builders and those in construction
  • Build trust by showing people how to do things and highlighting your expertise
  • Share tips that your target audience is interested in
  • Build a strategy and have a plan
About admin

Krista Neher is the CEO of Boot Camp Digital, a bestselling author, international speaker and a respected authority on social media and internet marketing. Neher has written 3 books on social media marketing including a leading textbook (which was one of the first on social media). She is also the creator of one of the first social media marketing accredited certification programs, and has worked with leading clients like P&G, GE, Google, General Mills, Remax and many, many more.