Social Media Speaker: How HomeBuilders Can Use Social Media

A few weeks ago I had the opportunity to speak to the Northern Kentucky Homebuilders Association about how they are using social media for their marketing.  I only had 20 minutes, so it was a top-line presentation, but attendees walked away with a lot.

Homebuilders, remodelers and those in the construction industry remain slow to adopt social media, both those who target BtoB and those focusing on BtoC.  I want to share some of the highlights of the presentation here.

Some of the key takeaways include:

  • Social media can build trust and make you the preferred choice
  • Social media impacts search engine rankings and can get you more traffic and customers
  • Testimonials and reviews are often overlooked by home builders and those in construction
  • Build trust by showing people how to do things and highlighting your expertise
  • Share tips that your target audience is interested in
  • Build a strategy and have a plan

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