Are you prepared for Emergencies?

Krista Neher being Interviewed at Boot Camp DigitalToday, at 11:30 a friend Facebook chatted me to let me know that she had given a news station my contact information for a story they were doing. A minute later they called asking to come by the office in 15 minutes to do the interview. Not only did I have to pull myself together, I also needed to develop talking points for the interview!


When I woke up this morning I looked at my calendar and said “I have no meetings today…. no need to do makeup or hair…. and I wore jeans and a t-shirt that I got at a conference… Thankfully, I have an emergency kit at the office for these situations.

How to Always Be Prepared to Take Advantage of Media Opportunities

Here are some of the things that I do to always be prepared to take advantage of media opportunities:

1. Keep a Professional Change of Clothes Handy

I always keep a blazer, a Boot Camp Digital t-shirt and heels at my desk. This way if I have an emergency client meeting or media opportunity I can quickly transform myself into appropriate business attire.

2. Have Makeup and Hygiene products on hand

Looking your best isn’t just about your clothes…. I keep emergency toiletries at my office including makeup, deodorant, a toothbrush and mouthwash. I was able to quickly “put on my face” to jump into gear as soon as the opportunity came up.

3. Know some Interesting Stats

I always try to keep a few key/interesting statistics about social media in my head. Being able to quickly quote industry news and statistics in emergencies interviews makes me appear knowledgable. When the interview request came up I did some quick research and memorized 2 new stats that I could quote to appear as professional as possible.

4. Ask for Help

Other people can also be great resources for these opportunities. If you have time, post a question on Twitter to survey other people. I asked my team to research a few stats and dates that I wanted to mention.

5.  Keep Your Workspace Presentable

So, this is one that I need to learn from 😉 Prior to the camera crew arriving I went into “CleanUp Mode” at the office…. I removed a collection of 9 coffee cups from my desk (yes seriously) and tidied up… It would have reduced my stress if we had a clean space to begin with. Also, consider creating a “press space” in your office. Somewhere that you can be filmed with your branding in the background.

Anyone else have tips?


About admin

Krista Neher is the CEO of Boot Camp Digital, a bestselling author, international speaker and a respected authority on social media and internet marketing. Neher has written 3 books on social media marketing including a leading textbook (which was one of the first on social media). She is also the creator of one of the first social media marketing accredited certification programs, and has worked with leading clients like P&G, GE, Google, General Mills, Remax and many, many more.