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Krista Neher has over 10 years of marketing experience and is an educator, best-selling author of The Social Media Field Guide and Visual Social Media Marketing and international speaker on digital internet marketing and social media. Krista is currently the CEO of Boot Camp Digital – a training company that specializes in social media, digital and mobile marketing training, education and consulting. Boot Camp Digital has trained thousands of business professionals in how to get real results from their digital marketing. Krista was formerly the Managing Director of the Institute for Social Media at Cincinnati State where she created and ran the social media marketing certification program. Krista is also the co-author of a textbook on social media marketing and is a contributing faculty member to ClickZ Academy and Instant ETraining.
Krista has trained thousands on social media and internet marketing including creating customized training programs for the biggest and best companies. Krista has provided marketing solutions for Fortune 500 companies as well as start-ups and small businesses including P&G, GE, Google, Macy’s, Verizon, Capital One, The Better Business Burea and The United States Senate. With over 10 years of marketing experience, Krista brings a unique combination of traditional marketing skills and experience, technical knowledge as well as creative new marketing approaches with an emphasis on online and social media marketing.
Krista is a social media expert featured on leading news sites including The New York Times, Wired, CNN, NBS, CBS, Mashable, ClickZ and The Associated Press. She is also invited to speak internationally to organizations of all sizes about social media, digital marketing and mobile marketing.
Krista has deep roots in marketing having worked at Procter and Gamble (originally in Canada – EH?) for 5+ years in a career spanning sales, finance and marketing. While at P&G Krista worked on the biggest brands and on some of the largest and most successful product launches in product categories including customer sales teams, laundry detergents, coffee and Pur water. She also created and ran a variety of successful corporate training programs and was officially trained and certified as a P&G trainer. Krista had a strong track-record of performance and was consistently promoted and recognized for outstanding work.
Prior to Boot Camp Digital, Krista was the VP Marketing for Photrade.com, a technology start-up where she successfully used branding, strategic marketing, technology and social media to grow the business. Krista was a social media marketing pioneer, with Photrade being one of the first companies to use twitter for business and running two extremely successful corporate blogs. Krista is an active blogger and social media enthusiast, blogging on technology, marketing, branding and social media.
In addition, Krista has gained industry prominence through blogging, speaking and associations. Krista blogs at ClickZ, Mashable, The Marketess as well as for Ad:tech, The American Marketing Association, Ad Club Cincinnati, Ad Rants and Mobile Marketer. Krista attends and speaks at a wide range of industry events including: SXSW, Search Engine Strategies, Ad:tech, BlogWorldExpo, BlogHer, Blog Indiana, The American Marketing Association, The Ad Club, Digital Hub, WordCamp, PubCon, Affiliate Summit, Consumer Electronics Show, Mobile Marketing Forum, The Better Business Bureau and PodCamp. Krista is an internationally recognized speaker and blogger on social media and digital marketing. Krista also sits on the advisory boards of a number of organizations and was formerly a Dale Carnegie Assistant Business Coach. In addition to her work in the social media space Krista is Chartered Financial Analyst.
Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase. Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press. Krista is passionate about social media and created one of the first accredited social media certification programs in the world.
Bio (Slightly Longer)
Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase. Krista has deep roots in strategic marketing, having spent over 5 years working at Procter & Gamble on some of the biggest brand launches.
Krista has helped leading organizations with their social media including Procter & Gamble, GE, Macy’s, Google, Euro RSCG, Covidien and the United States Senate. She has also been a featured expert on CNN, NBC, CBS, the New York Times, Mashable and Wired Magazine.
Krista is passionate about social media and created one of the first accredited social media certification programs in the world. She has trained thousands of businesses and hundreds of thousands of individuals in social media marketing. Krista is an active blogger, Tweeter and participant in social media and new technology, and is an advisor to a number of start-ups in the social media and technology spaces.