Profile
Innovative Digital, Marketing, and Transformation executive with nearly 20 years of experience. Deep expertise in digital marketing combined with business strategy and entrepreneurial spirit. An innovator who is ahead of the trends and leading the industry.
Passionate about leading businesses and teams to deliver outstanding results. An ROI and results-focused industry thought leader with strategic and hands-on experience in marketing strategy, brand building, business strategy, and digital marketing. Experience in growing businesses, leading teams, and executing with excellence.
KEY ACHIEVEMENTS
- International speaker and trainer
- Author of six bestselling digital marketing books
- Globally recognized industry expert
- Guest lecturer at multiple universities
- Experience with start-ups and Fortune 500 companies
PROFESSIONAL ATTRIBUTES
- Seasoned executive with nearly 20 years of experience
- Bestselling author: Six books including textbook + Dummies book
- International keynote speaker and recognized expert
- Trained hundreds of thousands of business professionals
- Recognized thought leader and voice in the industry
- Entrepreneurial spirit and ability to get things done
- Passionate about leading and inspiring teams as a visionary
- Strategic, creative, and analytical thinker (finance & marketing background)
Work Experience
Founder and CEO, Boot Camp Digital
Miami, FL
January 2009 – Present
- Consultant, Trainer, Speaker, and Business Development for Boot Camp Digital. Oversee all aspects of the business and business growth.
- Secure clients including Meta, Google, GE, Macy’s, The Better Business Bureau, P&G, General Mills, and many more.
- Provide strategic guidance for various clients on social media and digital marketing strategy. Work with clients to build and execute strategic plans.
- Provide breakthrough social media work for P&G. Lead a multi-functional team to deliver P&Gs first-ever community management and social media program, including Twitter, blogging, and community outreach.
- Create and deliver proprietary social media training programs open to the public and customized corporate solutions for Fortune 500 companies.
- Internationally recognized speaker and industry leader in social media. Speaker for industry conferences at international locations.
- Execute social media campaigns for a variety of large and small clients.
- Featured expert on leading news sites, including Forbes, Newsweek, The Wall Street Journal, NBC, The New York Times, Wired, CNN, CBS, and many more.
Digital Marketing Boot Camp Program Leader, Columbia Business School
New York, NY
September 2021 – Present
- Create curriculum and required materials for program
- Deliver training to students and managed course requirements
Digital Transformation Leader, Friesland Campina ($15B Food Co)
Amsterdam, NE
2016 – 2019
- Global digital transformation leader
- Created global digital strategy
- Delivered change management and executive presentations
- Upskilled executives and marketers
Author & Writer, Boot Camp Publishing
Global
2010 – Present
- Author of Visual Social Media Marketing for Dummies – published in 2014
- Author of Visual Social Media Marketing – published in 2013
- Coauthor of Social Media Marketing: A Strategic Approach, a textbook published by Cengage
- Author of The Social Media Field Guide – published in 2010 (second edition published in 2014)
- Author of Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results – published in 2018
- Author of Launch Yourself: A Proven Method to Define, Design and Deliver a Powerful Personal Brand That Gets You Results – published in 2019
- Writer and contributor for industry-leading publications including: Smart Business, Mashable, Forbes, Newsweek, ClickZ and more
Managing Director, Cincinnati State
Cincinnati, OH
2010 – 2012
- Managed the development, marketing and delivery of one of the first global accredited social media marketing programs
- Created the concept for the Institute for Social Media at Cincinnati State and oversaw the entire development of the program, including building an advisory board of industry experts
- Created curriculum as well as all required additional materials
- Delivered training which was the highest scored program in the history of the college
VP Marketing, Phototrade.com
Cincinnati, OH
June 2007 – December 2009
- Provided strategic leadership across the business – presented to investors, board of directors and was key partner to CEO in setting business direction, product development, strategy and fundraising.
- Built marketing plans with emphasis on online and social media – led work on equity, branding, logo design, corporate identity, competitive analysis, market research, market size, positioning, PR and marketing plans.
- Led marketing of private and public beta launches – acquired 500+ users in first month of private beta launch with $0 marketing budget and 15k+ users in first month after public launch; below budget and ahead of plan.
- Managed online and social media efforts – exceeded objectives in shorter time and with fewer resources vs. plan.
- Designed and executed research including usability studies and scale surveys to guide the direction of the company.
- Created business development opportunities with key industry leaders and influencers in the space
Assistant Brand Manager Procter & Gamble – Pur Water
2007 – 2008
- Led strategic marketing initiatives for Give Pur Water and World Water Day sustainability strategy.
- Led multifunctional teams including external agency partners to deliver initiatives on-strategy and on-time.
- Trained in best-in-class practices for brand building, equity, communications strategies and agency partnership.
Cincinnati, OH
2006 – 2007
- Manage global profit forecast for a top 5 brand with over $1.5B in sales within a +/-2% accuracy
- Set targets and lead long-term planning to ensure category plans meet expectations; presented to Sr. Management
- Create reconciliations and scripts for the SEC and Investor Relations (used in calls and reports)
- Lead and develop New Hire program – Create and lead half day training (scored above average 4.5/5)
Toronto, Canada/Cincinnati, OH
2004 – 2006
- Owned financial analysis for P&G laundry – led strategic investments and marketing spend choices for >$15M in marketing spending and >$1B in sales.
- Led financial analysis on initiatives and directly improved NPVs on individual projects by >$10M
- Led marketing ROI analysis and created recommendations, leading to a 50%+ increase in ROI across marketing spending elements.
- Leader of Global Financial Analysis Standards team – drove policy and process decisions on analysis
Toronto, Canada
2002 – 2006
- Finance manager for the largest sales team in Canada; financial leadership, analysis, training, and decision-making.
- Provided recommendations to CEOs and CFOs of top customers in Canada, resulting in changes to their credit, ability to earn discounts, and inventory analysis, ultimately leading to increased sales.
- Created and drove targets – the only team in Canada to meet objectives consistently.
Education
Harvard Business School
Harvard, Boston, MA, USA (Granted 2018)
Chartered Financial Analyst
CFA Institute, Charlottesville, VA, USA (Granted 2006)
Bachelor of Business Administration Program, Minor in Politics, Graduated with Honors
Wilfrid Laurier University, Waterloo, ON, Canada (1998 – 2002)
Ontario Secondary School Diploma
Father Michael Goetz Secondary School, Mississauga, ON, Canada (1993 – 1998)
Additional Experience
Thought Leadership
- Contributor at Forbes
- Contributor at Newsweek
- Featured on top global news sites
- Writer for various industry sites
- Expert guest on multiple podcasts
Speaking Experience
- Highly sought-after speaker on Social Media and Digital Marketing
- Invited to speak at 50+ industry events per year
- Internationally recognized speaker
Licenses & Certifications
- Meta Certified Lead Trainer
- Meta Certified Media Planning Professional
- eSpeakers Certified Virtual Professional
- Quantcast Real-Time Advertising Fundamentals Certification
Advisory Board: SXSW
- Advisory board member
- Provide industry guidance and shape the content of the conference
Board of Directors – Cincinnati Better Business Bureau
- Member of the Board of Directors for the Cincinnati Better Business Bureau
- Actively provided guidance for the organization and provided strategic and executional support
Board of Directors – Cincinnati Memorial Hall
- Member of the Board of Directors for the historic building, focusing on preservation and use of the space
- Actively provided marketing support through participation in multiple committees
Board of Directors – Cincinnati P&G Alumni
- Help plan and promote events for P&G alumni in the Cincinnati area
Assistant Business Coach, Toronto, ON
- Coached a class of 30+ members on developing visions, strengthening relationships, setting goals, projecting energy and enthusiasm and leadership.
- Led course segments and course content, and provided individual weekly coaching to 5 participants.
Interests
Traveling, Reading, Hiking, Blogging, Social Media, On-line Marketing, Mountain Biking, Fitness, Live Music, Guitar, Playing Sports, Dancing, Live Music, Outdoors, Volunteering, Continuous Learning, Adventure Sports.
