Profile

Innovative Digital, Marketing and Transformation executive with 17+ years of experience. Deep expertise in digital marketing combined with business strategy and entrepreneurial spirit. Innovator who is ahead of the trends and leading the industry.

Passionate about leading businesses and teams to deliver outstanding results. An ROI and results focused industry thought-leader with both strategic and hands-on experience in marketing strategy, brand building, business strategy and digital marketing. Experience in growing businesses, leading teams and executing with excellence.

KEY ACHIEVEMENTS

International speaker and trainer
Author of 6 marketing books
Recognized industry expert
Guest lecturer at multiple universities
Experience with start-ups and Fortune 500 companies

PROFESSIONAL ATTRIBUTES

Seasoned executive with over 17 years of experience
Bestselling author: 6 books including textbook + Dummies book
International keynote speaker and recognized expert
Trained hundreds of thousands of business professionals
Recognized thought-leader and voice in the industry
Entrepreneurial spirit and ability to get things done
Passionate about leading and inspiring teams as a visionary
Strategic, creative and analytical thinker (finance & marketing background)

Work Experience

CEO Cincinnati, OH

Boot Camp Digital (Jan 2009 – Present)

Consultant, Trainer, Speaker and Business Development for Boot Camp Digital. Oversee all aspects of the business and business growth.
Secured clients including Google, GE, Macy’s, The Better Business Bureau, P&G, General Mills and many more.
Provide strategic guidance for a variety of clients on social media and internet marketing strategy. Work with clients to build and execute strategic plans.
Provided breakthrough social media work for P&G. Led a multi-functional team to deliver P&Gs first-ever community management and social media program including Twitter, blogging and community outreach.
Created and delivered proprietary social media training programs both open to the public and customized corporate solutions for Fortune 500 companies.
Internationally recognized speaker and industry leader in social media. Speaker for industry conferences at international locations.
Executed social media campaigns for a variety of large and small clients.
Featured expert on leading news sites including: The Wall Street Journal, NBC, The New York Times, Wired, CNN, CBS and many more.

Friesland Campina ($15B Food Co.) – Digital Transformation Leader

2016 – 2019

Global digital transformation leader
Created global digital strategy
Delivered change management and executive presentations
Upskilled executives and marketers

Author & Writer, International

Boot Camp Publishing (2010 – Present)

Author of Visual Social Media Marketing for Dummies released in 2014
Author of Visual Social Media Marketing released in 2013
Coauthor of Social Media Marketing: A Strategic Approach, a textbook published by Cengage
Author of the bestselling book The Social Media Field Guide released in 2010 (second edition published in 2014)
Writer and contributor for industry leading publications including: Smart Business, Mashable, ClickZ and more

Managing Director, Cincinnati, OH

Cincinnati State (2010 – 2012)

Managed the development, marketing and delivery of one of the first global accredited social media marketing programs
Created the concept for the Institute for Social Media at Cincinnati State and oversaw the entire development of the program including building an advisory board of industry experts
Created curriculum as well as all required additional materials
Delivered training which was the highest scored program in the history of the college

VP Marketing Cincinnati, OH

Photrade.com (June 2007 – Present)

Provided strategic leadership across the business – presented to investors, board of directors and was key partner to CEO in setting business direction, product development, strategy and fundraising.
Built marketing plans with emphasis on online and social media – led work on equity, branding, logo design, corporate identity, competitive analysis, market research, market size, positioning, PR and marketing plans.
Led marketing of private and public beta launches – acquired 500+ users in first month of private beta launch with $0 marketing budget and 15k+ users in first month after public launch; below budget and ahead of plan.
Managed online and social media efforts – exceeded objectives in shorter time and with fewer resources vs. plan.
Designed and executed research including usability studies and scale surveys to guide the direction of the company.
Created business development opportunities with key industry leaders and influencers in the space

Assistant Brand Manager Cincinnati, OH

Procter & Gamble – Pur Water (2007 – 2008)

Led strategic marketing initiatives for Give Pur Water and World Water Day sustainability strategy.
Led multifunctional teams including external agency partners to deliver initiatives on-strategy and on-time.
Trained in best-in-class practices for brand building, equity, communications strategies and agency partnership.

Profit Forecaster Cincinnati, OH

Procter & Gamble – Coffee (2006 – 2007)

Manage global profit forecast for a top 5 brand with over $1.5B in sales within a +/-2% accuracy
Set targets and lead long-term planning to ensure category plans meet expectations; presented to Sr. Management
Create reconciliations and scripts for the SEC and Investor Relations (used in calls and reports)
Lead and develop New Hire program – Create and lead half day training (scored above average 4.5/5)

Sr. Financial Analyst Toronto/Cincinnati

Procter & Gamble – Laundry (2004 – 2006)

Owned financial analysis for P&G laundry – led strategic investments and marketing spend choices for >$15M in marketing spending and >$1B in sales.
Led financial analysis on initiatives and directly improved NPVs on individual projects by >$10M
Led marketing ROI analysis and created recommendations leading to a 50%+ increase in ROI across marketing spending elements.
Leader of Global Financial Analysis Standards team – drove policy and process decisions on analysis

Customer Team Finance Manager Toronto, ON

Procter & Gamble – Canada West (2002 – 2006)

Finance manager for largest sales team in Canada; financial leadership, analysis, training and decision-making.
Provided recommendations to CEOs and CFOs of top customers in Canada, resulting in changes to their credit, ability to earn discounts and inventory analysis ultimately leading to increased sales.
Created and drove targets – the only team in Canada to consistently meet objectives.

Education

Harvard Business School

Harvard, Boston, MA, USA (Granted 2018)

Chartered Financial Analyst

CFA Institute, Charlottesville, VA, USA (Granted 2006)

Bachelor of Business Administration Program, Minor in Politics, Graduated with Honors

Wilfrid Laurier University, Waterloo, ON, Canada (1998 – 2002)

Ontario Secondary School Diploma

Father Michael Goetz Secondary School, Mississauga, ON, Canada (1993 – 1998)

Additional Experience

Thought Leadership

Contributor at Forbes
Featured on top global news sites
Writer for various industry site
Expert guest on multiple podcasts

Speaking Experience

Highly sought-after speaker on Social Media and Digital Marketing
Invited to speak at 50+ industry events per year
Internationally recognized speaker

Advisory Board: SXSW

Advisory board member
Provide industry guidance and shape the content of the conference

Board of Directors – Cincinnati Better Business Bureau

Member of the Board of Directors for the Cincinnati Better Business Bureau
Actively provided guidance for the organization and provided strategic and executional support

Board of Directors – Cincinnati Memorial Hall

Member of the Board of Directors for the historic building focusing on preservation and use of the space
Actively provided marketing support through participation in multiple committees

Board of Directors – Cincinnati P&G Alumni

Help plan and promote events for P&G alumni in the Cincinnati area

Assistant Business Coach Toronto, ON

Coached a class of 30+ members on developing visions, strengthening relationships, setting goals, projecting energy and enthusiasm and leadership.
Led course segments and course content and provided individual weekly coaching to 5 participants.

Interests

Traveling, Reading, Hiking, Blogging, Social Media, On-line Marketing, Mountain Biking, Fitness, Live Music, Guitar, Playing Sports, Dancing, Live Music, Outdoors, Volunteering, Continuous Learning, Adventure Sports.