Pinterest Place Pins allow you to share pins on an interactive map that can help promote your event. We recently used Pinterest Place Pins to not only provide more information to attendees but also promote the event in general on Pinterest and our website. Here are a few ways to use Pinterest Place Pins effectively to promote your upcoming event…
1. Introduce Your Speakers
Whether your speakers are coming across the country or across the city, use Place Pins to mark their home base. Not only will tagging the speaker and his/her company in your pin notify them, it will also increase the opportunity to be repinned. Invite speakers to pin on the board to increase engagement.
2. Share Your Venue
Destination is a focal point for many events and since Pinterest is made up of beautiful pictures, take advantage of them. By searching for a venue name to add the pin, many photos appear to choose from – it’s okay to use more than one to showcase where your event will be held. Find attractive photos of both inside and outside of the venue and the surrounding city to highlight the location.
3. Local Attractions
If people are traveling in for your event, use Pinterest as a guidebook – show them the local eateries and night life they can check out while they are in town. Often times, attendees will travel to a city but aren’t sure what to do in the evenings or mornings so give them some ideas.
4. Promote Your Sponsors and Partners
Use Pinterest Place Pins to give your sponsors and partners extra exposure by pinning their company and even products on the map.
5. Embed the Board on Your Website
Embed the Pinterest Place board on your website to give potential attendees more information about the event. For example, if you’re recommending hotels, you can list it on the website but the board can give stunning pictures so your guests can get a better idea of your recommendation. Using Place Pins are an easy, visual way to promote your upcoming event on Pinterest and on your website. Don’t miss out on a fun way to build excitement and your guest list – try it out today!
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