I had the pleasure of speaking about social media marketing at a number of sessions at PubCon 2011, and I wanted to share with you one of my most popular presentations on online reputation management.
Online reputation management is increasingly important.
While many brands focus on creating a beautiful website, they fail to remember that many people will see search results first. This could impact their brand reputation before someone even gets to the website.
Online brand management can make or break your business online. Many brands do not effectively monitor ratings and review sites to understand how consumers perceive their brand.
We trust 2 things: People we know and people we don’t know. We don’t trust advertising.
This is why online reputation management is important. Consumers are forming their opinions based on what other people say about their brand. This means that it is vital to understand what people say and why, and respond accordingly.
See my presentation below.