I have been giving keynote presentations for a few years now, and I’ve learned that preparation is one of the most important things to being successful at the presentation. Being prepared doesn’t just mean having the presentation complete and showing up on time, it means creating a presentation that WOWS the audience.
When I started speaking years ago I often found it difficult to customize my presentations because I didn’t know enough about the audience that I was speaking to. Some meeting planners don’t provide all of the information upfront, so it is important to ASK for the information that you need to be successful in your presentation.
I wanted to share with you the information that I request from meeting planners to make sure that I can be successful when I speak.
1) Start time and end time
2) The conditions of the room (stage setup, mic, etc)
3) Number of attendees for any handouts
4) What is scheduled before and after my presentation
5) Who is in the audience?
6) How advanced are they in social media?
7) What social media sites do they use?
8) What are the session objectives?
9) What is the typical job description of the audience?
10) What do you hope that they leave with?
11) Will there be time for a Q&A at the end?
12) Any other information on the audience is helpful for customizing my presentation.
13) What other similar topics are on the agenda?
14) Is there a hard-stop time?
15) Would you like to record my presentation?
16) Would you like a copy of the presentation in advance?
17) Would you like to share my presentation with the audience (I only allow hard-copy distribution without a prior agreement)
18) Would you like me to do a book signing at the event?
19) Are there any sponsors of the session you would like me to thank?
20) Is there anything else that I should be aware of?
We actually have an entire questionnaire that we send out to meeting planners to make sure that I have everything that I need to be successful. Getting as much information as possible about the event helps me to customize my presentation and ensures that the audience gets the most our of the presentation.