Krista Neher, bestselling author of six books on social media and digital marketing, international speaker, and the CEO of Boot Camp Digital has 20 years of marketing experience and is a passionate, enthusiastic, energetic, engaging, and hilarious speaker. Krista created one of the first accredited social media marketing certification programs in the world and has helped companies like Meta, P&G, GE, Google, Macy’s, General Mills, Remax, and more. She’s been a featured expert on CNN, NBC, CBS, The New York Times, Fox News, The Associated Press, Forbes, Newsweek, and NPR, and has educated audiences in Europe, Asia, Latin America, and North America.

10 out of 10! – “Very knowledgeable! I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!” Hilary Yacobucci, Social Media Coordinator, Farmers Insurance

Sample Session Descriptions

Below are some sample session descriptions (click the plus sign for full description). Most sessions can be delivered as a keynote presentation, a break-out presentation, or a workshop, customized for your industry. Looking for something else? Contact us to see if we can help!

What's Hot in Social Media for the Travel and Tourism Industry

Social media is one of the best ways to build awareness, generate word-of-mouth and connect with current and future customers. With so many social media tools out there, it can be difficult to determine where to focus your time and effort. In this fast-paced session we’ll review some of the social networks that are HOT for the travel industry that you can start using to get results for your business.

Discover how different social networks work, and learn about which ones are right for you.

In this session, you will:

Discover Instagram, the hottest visual social network and explore how you can use it as a marketing and advertising tool
Connect with your audience through Pinterest, the fastest growing social network
Drive your search engine results with GoogleMyBusiness, where people can rate your business and drive you to the top of search engine results
Explore how travel sites like Trip Advisor can influence your customers
Harness the power of Yelp and other online discovery and review sites to build your online reputation

Travel is Visual: Harness Videos and Pictures Online

Visuals are dominating social media – studies show that visuals outperform text on traditional social networks, and visual social networks are among the quickest growing. Video and images are the best ways for you to communicate your value proposition.

In the travel and tourism industry this is good news – travel is visual! People love sharing and viewing travel photos and videos. But are you taking advantage of this? Discover how to harness the power of visuals to take your social media marketing to the next level.

In this session, you will:

Discover why visuals play such an important role in the travel industry marketing
Understand how to optimize your website for visual social sharing to drive more likes, shares and word of mouth
Create powerful images and videos that connect with your audience
Create a video strategy for your social media and online presence
Explore how to harness user generated content to drive your visual marketing success

Powering Up Your Social Media

Are you still waiting to really dive in to social media? Do you want to take your social media marketing to the next level? Do you struggle to make sure that you are getting the most from your efforts? Do you want to get more from your social media marketing? Do you sometimes wonder if it is all working?

Most people search and plan online during their travel experience, and they also rely on recommendations from friends and posts from friends to inspire their plans. With a smart social media strategy you can capitalize on this and reach more people to grow your business.

We’ll cover:

How to strategically use social media to achieve your marketing objectives
Best practices to take your social media marketing to the next level
New social networks that will help you to reach more people faster (Instagram, TikTok, etc)
Social media efficiency and effectiveness to get more for less
Harnessing user generated content to supercharge your results

Learn exactly how businesses like yours are getting results from social media marketing, and discover the best practices that can take your success to the next level. This workshop will help you to improve the return on your investment by helping you to get more for your efforts.

Driving Real Results with Facebook

You are probably already using Facebook, but are you really getting results from it? Is it driving conversations, attracting new customers and increasing loyalty from existing customers?

Facebook is an extraordinarily powerful tool, with over 2 billion users (and yes, millennials are still using Facebook), yet many businesses aren’t sure if they are really making the most out of it. Join this session to discover how you can take your Facebook marketing to the next level and really drive results.

This isn’t a 101 program – you’ll learn advanced tips and tricks and we’ll go inside Facebook to really understand how you can get more from it.

Participants will learn:

How to increase the visibility of your Facebook posts by understanding how Facebook really works
Harness Facebook data to learn more about your audience and what they really want
The types of Facebook posts that drive results and tips to creating better posts
How new advertising opportunities in Facebook can connect you with your best new customers
How to use Facebook as a word-of-mouth tool that gets people talking about you and increases your visibility

Managing Your Online Presence for Travel and Tourism

The internet, and search engine results are now the first impression that your business makes. Before people interact with you they are searching for you online – or searching for a business like yours.

You’ve heard the expression “you never get a second chance to make a first impression”. If you aren’t actively managing your online presence you may be missing out on business. Today, most consumers start with search so it is vital that your online presence gets you customers! In this presentation you will:

Discover how consumers search for information in the travel and tourism industry
Understand how search engines work and how you can get to the top of them
Evaluate the top results in search engines and be sure that you have a strong presence
Connect with customers in a relevant way through your website and stop losing business because of your site
Leverage ratings and review sites to create a powerful digital presence

The speaker was phenomenal! Krista was honest, straightforward, genuine and very knowledgeable (not to mention hilarious!) – Susan Lucking, Program Participant

Why Choose Krista and the Boot Camp Digital Team of Speakers?

If you can’t afford for your speaker not to be great, you’ve come to the right place. Krista and the Boot Camp Digital team of speakers are:

Consistently top-rated: Krista and the Boot Camp Digital team of speakers presentations receive rave reviews because she takes the time to learn about your event in order to captivate your audience.

Highly knowledgeable: Krista and the Boot Camp Digital team of speakers are highly knowledgeable and bring concepts to life with engaging experiences. They’re industry experts and thought leaders. Audiences love Krista’s presentations because they’re learning from one of the best.

Customized presentation: You won’t get a canned presentation – you’ll get a presentation customized for your audience and industry to hit a home-run.

Professional, organized, and experienced public speakers: This means that you don’t have to worry about anything. Krista and the Boot Camp Digital team of speakers are extremely easy to work with and will provide you with everything you need in advance.

Entertaining and Fun: Speaking isn’t just about sharing a message – it’s about engaging and entertaining an audience. Krista and the Boot Camp Digital team of speakers will have your audience laughing and inspired.

Bonuses

Krista and the Boot Camp Digital team of speakers are committed to over-delivering and helping make your event a HUGE success. When you book her for your event, you also receive the following free bonuses.

Bonus #1 Free Book Signing – Krista will conduct a book signing for your audience free of charge
Bonus #2 5 Free Copies of the Social Media Field Guide – For you to give to VIPs or use as a door prize
Bonus #3 Discounted Books – So that all of your attendees can walk away with a copy of the bestselling Social Media Field Guide
Bonus #4 Meet and Greet – Krista and the Boot Camp Digital team of speakers will participate in Meet and Greets, free of charge (schedule permitting)
Bonus #5 Q&A – Krista will provide a Q&A session after the presentation and individually answer questions

How We Drive IMPACT

Krista Neher and the Boot Camp Digital team of speakers have 20 years of professional training and speaking experience. We make speaking impactful.

Audience Engagement – We have proven strategies to engage your audience and drive active participation. Your audience won’t be bored by PowerPoint.
Resources to Implement – We provide resources to implement what we share. We offer QuickStart Guides, Checklists, and Templates so the audience can implement what they learn.
Actionable Program – While listening and learning is great, driving impact and action is even better. We incorporate action planning into our programs to create and sustain impact.