Krista Neher, bestselling author of six books on social media and digital marketing, international speaker, and the CEO of Boot Camp Digital has 20 years of marketing experience and is a passionate, enthusiastic, energetic, engaging, and hilarious speaker. Krista created one of the first accredited social media marketing certification programs in the world and has helped companies like Meta, P&G, GE, Google, Macy’s, General Mills, Remax, and more. She’s been a featured expert on CNN, NBC, CBS, The New York Times, Fox News, The Associated Press, Forbes, Newsweek, and NPR, and has educated audiences in Europe, Asia, Latin America, and North America.
10 out of 10! – “Very knowledgeable! I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!” Hilary Yacobucci, Social Media Coordinator, Farmers Insurance
Sample Session Descriptions
Below are some sample session descriptions (click the plus sign for full description). Most sessions can be delivered as a keynote presentation, a break-out presentation, or a workshop, customized for your industry. Looking for something else? Contact us to see if we can help!
When it comes to social media, many organizations get started by just “doing it” without a clear idea of what they want to achieve. While getting going is important, starting with a clear strategy will improve the value of your execution over time. Both small businesses and large corporations alike often start without a clear strategy in place to drive their results.
By having that clear strategy in place participants will be able to understand clearly how social media can impact their organization and be able to build a plan that drives results.
In this session, we’ll cover
- How businesses are using social media and current trends (case studies and examples)
- The 8 steps to building a social media plan
- Building your social media plan (action-planner)
- Overview of social channels and strategies
- Prioritizing efforts on social media (where to play)
Once you have your strategy and content in place, implementing your social media strategy with best practices is the key to getting results. In this program we’ll dive into each social network and cover what they are, how they work, and best practices.
This practical and hands-on session will focus on how to get results from each social network as well as the tools and workflows to make it easier to manage a presence online.In this session, we’ll cover
- Where to play on social media
- Big Networks: Facebook, Instagram, Linkedin + YouTube (Optional: Twitter)
- Current state of network and key trends
- Best practices
- Hands on: Create a post!
- Practical considerations
- Social media workflow
- How to get results with limited time
- Efficiency and effectiveness
- Building your plan
- Tools to drive better results faster
Social Media: The Good, The Bad, The Ugly, and The WHY! (Option for General Session)
Social media can be a powerful tool to grow your business – but many businesses struggle with where to start and make mistakes that cost them time (and money). Smart businesses prioritize and spend their time where they can get the best results for their investment by understanding the value of social media.
Wonder what a “like” is worth? Not sure if what you’re doing works? Worried you’re missing out? Want to get better results? Unsure how Facebook leads to sales? This session will cover how you can use social media as a tool to drive your business while avoiding the common problems that lead businesses to fail. Learn exactly how to get results based on the current realities of social media:
- YouTube
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Most businesses now use social media, but for small businesses it can be overwhelming to try to get it all done – especially when you are running a business. Social media can easily become a huge time-suck and you can feel like you are spending lots of time on it and not getting the results that you really want.
In this session you’ll learn how to be smart about social media to maximize the results that you get while minimizing your efforts. Learn about the best ways to automate social media in a smart way and use tools available to get the best results for your time investment.
- How to avoid the social media time-suck
- Prioritizing your efforts
- Creating a strategy for how to spend your time to maximize results
- How to use automation to drive your social media
- Building a workflow to manage social media effectively
- Top tools to use to get more out of social media
- Optimizing visuals to create an impact
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Social media is a huge and growing opportunity for businesses as more and more business professionals use it to communicate. Over 90% of businesses use social media and most business professionals use it both personally and professionally.
Social media continues to grow and new social media platforms and channels are changing the way that we communicate.
In our Social Media 101 program we’ll cover the basics of social media as it applies to business.
Participants Will Learn:
- The social media landscape
- Top social networks
- How they work
- Why they matter
- How to use them
- Examples
- How to build a plan for social media
- Q&A
We’ll Include:
- Quickstart Guide
- Social Media Landscape Overview
You’re active on social media, but are you getting the results you want? Do you know what is or isn’t working? Are you analyzing your results to maximize your impact and ROI?
To grow your results in social media analytics and measurement is a must. You can’t afford to ignore your results as they are the key to your future performance.
Participants will Learn:
- A deep dive into social media analytics and what they mean
- An interactive advanced training on Facebook, Twitter, and Instagram metrics, both paid and organic
- Hands-on multi-variable strategy creation, execution, and analysis training
- An exercise where participants create a live A/B test (on Boot Camp Digital accounts) and full analysis of its results
- Review of reporting tools
- Instruction on creating reports
- Action planning for implementation
Social media can be a powerful tool to grow your business – but many businesses struggle with where to start and where to spend their time. With so many networks it can seem overwhelming!!!
The good news is that you don’t have to do everything! Smart businesses prioritize and spend their time where they can get the best results for their time investment. In this session we will provide an overview of the social media landscape and help you understand how the biggest social networks work with recommendations about where you should spend your time.
- YouTube
- Blogging
- Trends
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Social media can drive results from prospecting to loyalty.
Social media continues to grow and evolve – yet many professionals still aren’t using it to it’s full capacity. Social media can be a powerful tool in connecting with audiences through their life-cycles with your business from gaining awareness to driving word-of-mouth.
This interactive presentation goes beyond the basics of social media – it gives you practical and actionable ideas of how you can use social media to connect across the lifecycle of your audience.
During this session participants will learn:
- How each of the major social networks can play a role in connecting with their audiences
- How to build a comprehensive strategic approach to social media to get buy-in and results
- How social media ads can be a strategic tool to connect with audiences
- Hidden social media ad features that most marketers ignore.
- How connect you with the exact right audience at the exact right time with the exact right message
- The role of personalization in next-level social media marketing
- How to unlock the full power of social media ads to learn about your audience
This interactive session will also include a live demonstration of exactly how to create and implement advanced social media strategies to drive results. You won’t just listen to ideas – you’ll learn how to implement them!
We’ll provide:
- Handouts for participants including a QuickStart Guide and Action Planner
- Q&A time after the session
Social Media has been around for many years, and most businesses have a presence on social media. With social media becoming more and more cluttered it is more and more difficult to stand out, get attention and get results.
This presentation covers advanced strategies, tips and tricks that work NOW to drive better results from social media marketing.
Participants will learn:
- Trends in social media
- 10 tips that work NOW
- Tools that drive better results
- Integrating paid into the mix
- 3 actions that can create better results immediately
Many businesses are using social media, but often times the same mistakes or missteps means that the results aren’t as good as they could be.
Discover the 7 biggest mistakes that businesses make in their social media efforts and importantly – how to avoid them.
Participants will learn:
- How to evaluate if their social media is working
- How to deliver thumb-stopping power
- How to improve your results
- How to improve your efficiency
- How to craft compelling content
Your employees are likely your biggest asset in building your company’s reputation. Whether it is a part of your marketing, sales, branding, recruiting, or online reputation strategy, your employees can play a key role. In many cases, employees have the potential to reach more people than their employers on social media. Plus, they are authentic and relevant, which creates even more impact.
This session will show your employees exactly how they can be positive advocates and ambassadors for your organization.
We’ll start by understanding the benefits of employee advocacy for both the individual and the organization. Next, we’ll show employees exactly how to use appropriate digital channels to share employer messages. We’ll help them to build a content plan and amplify key messages for the organization. Finally, employees will create a plan and commitment for building the employer brand online.
In this session, you’ll learn:
- The benefits of sharing employer content and being an ambassador
- Optimization and best practices for social media channels
- Creating a content plan that builds your brand and your employer’s brand
- Optimizing your content with best practices
- Building a plan and commitment to advocate for your organization online
Influencers are a powerful tool for marketers to get their messages across in relevant and authentic ways. But influencer marketing must be done correctly. There are more influencers than ever, and social networks are more crowded than ever. To break through, you need a strategic plan for working with influencers.
This session will demystify influencer marketing and show you exactly how to work with influencers to deliver strategic results for your organization. You’ll learn the different types of influencers, their expectations, and how to work with them. We’ll cover the steps to build a strategic influencer marketing plan. You’ll learn the elements of a plan and how to organize influencers to get the authentic and relevant messages you want.
This session covers everything you need to build a strategic and actionable influencer marketing plan using the most relevant best practices.
In this session, you’ll learn:
- How to build a strategic influencer marketing program
- Steps to working strategically with influencers
- Types of influencers and pros and cons of each
The speaker was phenomenal! Krista was honest, straightforward, genuine and very knowledgeable (not to mention hilarious!) – Susan Lucking, Program Participant
Why Choose Krista and the Boot Camp Digital Team of Speakers?
If you can’t afford for your speaker not to be great, you’ve come to the right place. Krista and the Boot Camp Digital team of speakers are:
Consistently top-rated: Krista and the Boot Camp Digital team of speakers presentations receive rave reviews because she takes the time to learn about your event in order to captivate your audience.
Highly knowledgeable: Krista and the Boot Camp Digital team of speakers are highly knowledgeable and bring concepts to life with engaging experiences. They’re industry experts and thought leaders. Audiences love Krista’s presentations because they’re learning from one of the best.
Customized presentation: You won’t get a canned presentation – you’ll get a presentation customized for your audience and industry to hit a home-run.
Professional, organized, and experienced public speakers: This means that you don’t have to worry about anything. Krista and the Boot Camp Digital team of speakers are extremely easy to work with and will provide you with everything you need in advance.
Entertaining and Fun: Speaking isn’t just about sharing a message – it’s about engaging and entertaining an audience. Krista and the Boot Camp Digital team of speakers will have your audience laughing and inspired.
Bonuses
Krista and the Boot Camp Digital team of speakers are committed to over-delivering and helping make your event a HUGE success. When you book her for your event, you also receive the following free bonuses.
- Bonus #1 Free Book Signing – Krista will conduct a book signing for your audience free of charge
- Bonus #2 5 Free Copies of the Social Media Field Guide – For you to give to VIPs or use as a door prize
- Bonus #3 Discounted Books – So that all of your attendees can walk away with a copy of the bestselling Social Media Field Guide
- Bonus #4 Meet and Greet – Krista and the Boot Camp Digital team of speakers will participate in Meet and Greets, free of charge (schedule permitting)
- Bonus #5 Q&A – Krista will provide a Q&A session after the presentation and individually answer questions
How We Drive IMPACT
Krista Neher and the Boot Camp Digital team of speakers have over 20 years of professional training and speaking experience. We make speaking impactful.
- Audience Engagement – We have proven strategies to engage your audience and drive active participation. Your audience won’t be bored by PowerPoint.
- Resources to Implement – We provide resources to implement what we share. We offer QuickStart Guides, Checklists, and Templates so the audience can implement what they learn.
- Actionable Program – While listening and learning is great, driving impact and action is even better. We incorporate action planning into our programs to create and sustain impact.
