Krista Neher, bestselling author of six books on social media and digital marketing, international speaker, and the CEO of Boot Camp Digital has 20 years of marketing experience and is a passionate, enthusiastic, energetic, engaging, and hilarious speaker. Krista created one of the first accredited social media marketing certification programs in the world and has helped companies like Meta, P&G, GE, Google, Macy’s, General Mills, Remax, and more. She’s been a featured expert on CNN, NBC, CBS, The New York Times, Fox News, The Associated Press, Forbes, Newsweek, and NPR, and has educated audiences in Europe, Asia, Latin America, and North America.
10 out of 10! – “Very knowledgeable! I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!” Hilary Yacobucci, Social Media Coordinator, Farmers Insurance
Sample Session Descriptions
Below are some sample session descriptions (click the plus sign for full description). Most sessions can be delivered as a keynote presentation, a break-out presentation, or a workshop, customized for your industry. Looking for something else? Contact us to see if we can help!
These days, the question is no longer do I need an online presence, the question is do I have the best online presence possible? In almost every industry people start online to find, connect with or assess the credibility of a business. Your presence could be working for or against you.
The good news is that there are a handful of basics to building a powerful online presence that all businesses can use to grow. You don’t need a big budget or a team of marketers to nail the basics and grow your business smartly online.
Participants Will Learn:
- The current state of online marketing
- The 5 things every business must do
- How to build a professional presence
- 5 easy action items to get results now
- Top ways to grow your business further
Pictures and video are the stars on social media. Why? Because they’re eye-catching and allow the user to process them quickly. Instagram is the social media giant that features only this type of content. It’s the second largest platform with over 1 BILLION monthly users. Simply put, small businesses can’t afford to sit on the Instagram sidelines any longer.
We’ll cover:
- Exactly how to create a business presence on Instagram
- Steps to take to grow your audience and engage with it
- Small business best practices for Instagram
- Digital optimization tips that make YOUR content to standout from the rest
- Advanced tactics for driving conversions from Instagram
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Pinterest sends more traffic to websites than LinkedIn, Google+, YouTube and Twitter combined. It’s an amazing tool for collecting and organizing things that inspire you. Pinterest provides the opportunity to visually show your brand and interact with your audience. In this presentation, participants will learn everything you need to know about small business are using Pinterest.
We’ll cover:
- Pinterest for Business 101 – How to use this platform and the best practices for business application
- 5 Ways to Optimize your Pins to standout and drive traffic to your website
- Advanced tactics to grow your following on Pinterest
- Options for advertising on Pinterest
- How to measure your Pinterest results
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
People are searching for you online – to assess your credibility, learn about your background, or even just out of curiosity. Over 90% of business professionals have searched for people online and people use your online profile to make judgements about you. In this day and age you can’t afford to have a personal brand that doesn’t establish your credibility and support you and your business.
As a business owner people are searching for you – and what they find impacts how they think about your business. Investing in your personal brand online will pay dividends throughout your professional career.
In this session, we’ll cover
- Why your online personal brand is important
- 3 Key steps to defining your personal brand
- Auditing your person brand
- Using Facebook for professional personal branding
- Harnessing LinkedIn to establish and grow your presence
- Best practices for LinkedIn
- Developing your personal action plan to establish your credibility online
You’ll Get:
- Personal Branding Quickstart Guide – Your guide to getting started effectively with your personal brand
- Personal Branding Action Planner – A detailed action planner that will help you build a strong and credible personal brand
Prior to making a choice, most most prospective customers are searching for you online – to assess your credibility and make decisions. But is your online presence working for you or against you?
In this session well cover how to build a powerful online presence that drives results – and gets you clients! Whether you are already using digital well or just beginning your journey, digital marketing is like your storefront or the suit you wear to a meeting – it can make or break your credibility.
Discover how to easily set yourself up for success with this interactive program.
Phase 1: What every business needs in place to be taken seriously
- Must-haves in your online presence
- What makes a GREAT website that gets customers
- 10 things EVERY website should include to attract customers
Phase 2 – Growth Mode Using SEO
- Why search engines are vital to growing your business and how to be found in them
- How to grow visibility of your website through SEO (Search Engine Optimization)
- How to use Google AdWords to attract new clients
Phase 3 – Brand Building With Social Media and Blogging
- Best practices for the most popular platforms
- Tips for effective online communication
Efficiency strategies to maximize results without spending tons of time or money.
Participants will Get:
- Quickstart Guides
- Best Practice Guides
- Tip Sheets
- Action Planners
Your content on social media is the most important thing. People on social networks are inundated with content – from friends, family, and businesses. If you want to stand out and be heard you need to structure your message in a way that will draw attention. On any social network great content will make or break your success, so using best practices to create content is key.
In this session, we’ll cover
- Earning attention with great content
- Content creation process
- Creating interesting digital concepts (how to get inspired)
- How to make your content more interesting
- Tools to create great content (images)
- Optimizing content for digital
Video is the best performing content on almost every social channel, and with today’s technology, EVERYONE can create great videos – it doesn’t require a big budget or a camera crew. Learn how you can incorporate videos into your online strategy and how to actually create great videos!
In this session, we’ll cover
- Why videos matter
- Types of videos that get results
- Video formats (eg Live) and pros/cons
- Steps to creating powerful videos
- Creating a video (yes – we will create a video!!!)
Building Your Social Media Strategy
When it comes to social media, many organizations get started by just “doing it” without a clear idea of what they want to achieve. While getting going is important, starting with a clear strategy will improve the value of your execution over time.
By having that clear strategy in place participants will be able to understand clearly how social media can impact their organization and be able to build a plan that drives results.
In this session, we’ll cover
- How small businesses are using social media (case studies and examples)
- Steps to building a social media plan
- Building your social media plan (action-planner)
- Overview of social channels and strategies
- Prioritizing efforts on social media (where to play)
Once you have your strategy and content in place, implementing your social media strategy with best practices is the key to getting results. In this program we’ll dive into each social network and cover what they are, how they work, and best practices. This practical and hands-on session will focus on how to get results from each social network as well as the tools and workflows to make it easier to manage a presence online.
In this session, we’ll cover
- Where to play on social media
- Big Networks: Facebook, Instagram, Linkedin, Blogging + YouTube (Optional: Twitter)
- Current state of network and key trends
- Best practices
- Hands on: Create a post!
- Practical considerations
- Social media workflow
- How to get results with limited time
- Efficiency and effectiveness
- Building your plan
- Tools to drive better results faster
Today most businesses have a website and a basic online presence, but often times your digital presence isn’t working as well as it could be. Prior to choosing your business most people are searching for you online – to assess your credibility and make decisions.
But is your online presence working for you or against you? In this session well cover the basics of a strong online presence and tactics for making sure that your digital presence works for you – and gets you clients!
- What makes a GREAT website that gets customers
- 10 things EVERY website should include to attract customers
- Why search engines are vital to growing your business and how to be found in them
- How to grow visibility of your website through SEO (Search Engine Optimization)
- How to use Google AdWords to attract new clients
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Social media can be a powerful tool to grow your business – but many businesses struggle with where to start and make mistakes that cost them time (and money). Smart businesses prioritize and spend their time where they can get the best results for their investment by understanding the value of social media.
Wonder what a “like” is worth? Not sure if what you’re doing works? Worried you’re missing out? Want to get better results? Unsure how Facebook leads to sales? This session will cover how you can use social media as a tool to drive your business while avoiding the common problems that lead businesses to fail. Learn exactly how to get results based on the current realities of social media:
- YouTube
- TikTok
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Facebook: Maximizing Your Results on the Largest Social Network
Facebook is by far the largest social network – with over 2 billion users, businesses can’t afford to ignore it as a part of their marketing strategy. Many businesses aren’t fully aware of the tremendous opportunity that Facebook offers and how they can take advantage of it. In this session we’ll cover how Facebook has changed over the years and how you can use Facebook to drive results.
- How Facebook has changed and how you can take advantage of it
- Creating a Facebook Page that attracts clients
- Posting Facebook content that drives results and connects with fans
- Harnessing Facebook ads to reach your customers
- ”Hidden” Facebook ad features that can give you big results
- How to assess the effectiveness of your Facebook marketing
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Most businesses now use social media, but for small businesses it can be overwhelming to try to get it all done – especially when you are running a business. Social media can easily become a huge time-suck and you can feel like you are spending lots of time on it and not getting the results that you really want.
In this session you’ll learn how to be smart about social media to maximize the results that you get while minimizing your efforts. Learn about the best ways to automate social media in a smart way and use tools available to get the best results for your time investment.
- How to avoid the social media time-suck
- Prioritizing your efforts
- Creating a strategy for how to spend your time to maximize results
- How to use automation to drive your social media
- Building a workflow to manage social media effectively
- Top tools to use to get more out of social media
- Optimizing visuals to create an impact
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
Social media is an effective place to connect, share, and build your business. In this workshop, participants will learn exactly how to create a powerful brand presence online that really connects with people and sells products. The program will show participants the basics of how to design, define, and deliver a brand online. Participants will discover their passion and mission for building that online presence and actually create one!
- Define your brand – who are you and what do you want to achieve?
- Design your brand – how do you want to be perceived and how do you back that up?
- Deliver your brand online – how do you share your story online in a compelling way?
- Using online tools to reach an online audience, including:
- Hands-on instruction on how to use a mobile device
- Step-by-step instruction for using Facebook and YouTube
- Best practices for attracting customers, featuring products, and increasing brand/organization awareness
Interactive Components:
During the program, participants won’t just learn theory – they will create in a fun environment! We can include challenges, and contests to deliver the content in a FUN way!
- Create a YouTube channel
- Create a Facebook profile
- Create and share a video on YouTube + Facebook
- Create and share posts on Facebook (Images + Text)
- Build an action plan
LinkedIn is the #1 business social network and the first place that people go to learn about you and assess your credibility. Yet most business professionals don’t put their best foot forward with a strong LinkedIn profile. LinkedIn is also a powerful tool to build your professional reputation and connect with prospects and customers. In this session you will discover exactly how to use LinkedIn to grow your professional presence and reputation.
- What is LinkedIn
- How LinkedIn works
- How to present you and your business professionally, including best practices for profile pictures, information shared, and content featured.
- Strategies for using LinkedIn for sales and marketing to grow your presence.
We’ll provide:
- Handouts for participants including a QuickStart Guide and checklist
- An optional Q&A session with our speaker to answer individual questions
The speaker was phenomenal! Krista was honest, straightforward, genuine and very knowledgeable (not to mention hilarious!) – Susan Lucking, Program Participant
Why Choose Krista and the Boot Camp Digital Team of Speakers?
If you can’t afford for your speaker not to be great, you’ve come to the right place. Krista and the Boot Camp Digital team of speakers are:
Consistently top-rated: Krista and the Boot Camp Digital team of speakers presentations receive rave reviews because she takes the time to learn about your event in order to captivate your audience.
Highly knowledgeable: Krista and the Boot Camp Digital team of speakers are highly knowledgeable and bring concepts to life with engaging experiences. They’re industry experts and thought leaders. Audiences love Krista’s presentations because they’re learning from one of the best.
Customized presentation: You won’t get a canned presentation – you’ll get a presentation customized for your audience and industry to hit a home-run.
Professional, organized, and experienced public speakers: This means that you don’t have to worry about anything. Krista and the Boot Camp Digital team of speakers are extremely easy to work with and will provide you with everything you need in advance.
Entertaining and Fun: Speaking isn’t just about sharing a message – it’s about engaging and entertaining an audience. Krista and the Boot Camp Digital team of speakers will have your audience laughing and inspired.
Bonuses
Krista and the Boot Camp Digital team of speakers are committed to over-delivering and helping make your event a HUGE success. When you book her for your event, you also receive the following free bonuses.
- Bonus #1 Free Book Signing – Krista will conduct a book signing for your audience free of charge
- Bonus #2 5 Free Copies of the Social Media Field Guide – For you to give to VIPs or use as a door prize
- Bonus #3 Discounted Books – So that all of your attendees can walk away with a copy of the bestselling Social Media Field Guide
- Bonus #4 Meet and Greet – Krista and the Boot Camp Digital team of speakers will participate in Meet and Greets, free of charge (schedule permitting)
- Bonus #5 Q&A – Krista will provide a Q&A session after the presentation and individually answer questions
How We Drive IMPACT
Krista Neher and the Boot Camp Digital team of speakers have over 20 years of professional training and speaking experience. We make speaking impactful.
- Audience Engagement – We have proven strategies to engage your audience and drive active participation. Your audience won’t be bored by PowerPoint.
- Resources to Implement – We provide resources to implement what we share. We offer QuickStart Guides, Checklists, and Templates so the audience can implement what they learn.
- Actionable Program – While listening and learning is great, driving impact and action is even better. We incorporate action planning into our programs to create and sustain impact.
