Krista Neher, bestselling author of six books on social media and digital marketing, international speaker, and the CEO of Boot Camp Digital has 20 years of marketing experience and is a passionate, enthusiastic, energetic, engaging, and hilarious speaker. Krista created one of the first accredited social media marketing certification programs in the world and has helped companies like Meta, P&G, GE, Google, Macy’s, General Mills, Remax, and more. She’s been a featured expert on CNN, NBC, CBS, The New York Times, Fox News, The Associated Press, Forbes, Newsweek, and NPR, and has educated audiences in Europe, Asia, Latin America, and North America.
10 out of 10! – “Very knowledgeable! I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!” Hilary Yacobucci, Social Media Coordinator, Farmers Insurance
Sample Session Descriptions
Below are some sample session descriptions (click the plus sign for full description). Most sessions can be delivered as a keynote presentation, a break-out presentation, or a workshop, customized for your industry. Looking for something else? Contact us to see if we can help!
As a sales professional, people are searching for you online – to assess your credibility, learn about your background, or even just out of curiosity. Over 90% of business professionals have searched for people online, and people use your online profile to make judgements about you. In this day and age, you can’t afford to have a personal brand that doesn’t establish your credibility and support you in the sales process.
Sales professionals need to be deliberate about their online brand and how they bring it to life in a meaningful and impactful way. A solid brand can grow your credibility and lead to more sales and prospects.
In this session, we’ll cover
- Why your online personal brand is important
- 3 Key steps to defining your personal brand
- Auditing your person brand
- How to design a personal brand that emphasizes your strengths
- Using Facebook and Instagram for professional personal branding
- Harnessing LinkedIn to establish and grow your presence
- Best practices for LinkedIn
- Developing your personal action plan to establish your credibility online
You’ll Get:
- Personal Branding QuickStart Guide – Your guide to getting started effectively with your personal brand
- Personal Branding Action Planner – A detailed action planner that will help you build a strong and credible personal brand
Harnessing Social Media for Sales
Participants will learn how to harness social media, with a focus on LinkedIn, as a part of the sales process. We’ll show them why social media is important and how it can fit into the sales process to drive results. Participants will leave the program understanding how to integrate social media into their sales process.
Mining Prospects via Social Media
Social media is a powerful tool to find prospects, research organizations, and engage. Participants will discover how to find and connect with clients and prospects, and how this can support their sales process across social media platforms, bridging the gap between traditional face-to-face tactics and digital.
Industry Best Practices
The program will cover industry best practices that participants can learn from including case studies and examples. At the end of the program, participants will understand how to use social media in each stage of the sales cycle and how they can harness social media to build relationships and establish a strong personal brand.
Choosing the Right Platforms and Measuring Results
Social media can be a lot to navigate. We’ll cover the right platforms to use when connecting with clients and how to effectively listen and participate in social media in a professional way. The closing of the program will focus on how to measure results and know if your efforts are successful.
Session Outline
- How social media, specifically LinkedIn, can play a role in each stage of the sales process and why it is important
- Mining prospects and listening via social media to learn and discover
- Best practices for engaging with clients and prospects with specific examples of how to get results
- Overview of different social media tools (LinkedIn primarily, with Facebook and Twitter) and how they can be used strategically as a part of the sales process
- How to incorporate social media into your workflow and build positive habits to get results without spending all day on social media
- Action planning: Participants will create their own personal action plan to drive results. They will take a picture of their action plan and send it to an “accountability partner” to drive action.
Most people are on LinkedIn but aren’t using it strategically. You probably have an account on LinkedIn but are you getting results from it? This session will show you exactly how to use LinkedIn to grow your reputation and results as a sales professional.
Unlocking the power of LinkedIn can provide you with tremendous value. In this session you’ll discover:
- Why LinkedIn is such a powerful tool for sales professionals
- How to optimize your profile to position yourself as an industry leader
- Profile tips to increase your visibility on LinkedIn
- How (and why) to grow your network on LinkedIn to generate business opportunities
- How to use LinkedIn search to understand organizations and to do deep research
- Secrets to using LinkedIn to connect with customers and prospects in a meaningful way
In this hands-on session you won’t just listen – you’ll do! Bring your mobile phone (with LinkedIn loaded) to get results immediately and see first hand exactly how to use the strategies and tactics from the workshop.
We’ll provide:
- Handouts for participants including a QuickStart Guide and Action Planner
- Q&A time after the session
So you have a solid LinkedIn profile, but are you getting the most out of LinkedIn? LinekdIn can support the sales process from building awareness to driving loyalty when used correctly. Many sales professionals are only reaching the tip of the iceberg.
In this session you’ll learn all of the best practices for LinkedIn that take you to the next level. Learn how to prospect and connect via LinkedIn and how to grow your reputation in your industry and with your prospects. Uncover the best practices for LinkedIn content and messages that get results.
Participants will learn:
- Profile optimization – quick refresh of profile best practices and optimizations
- Network growth opportunities – uncover creative ways to grow your network
- Working your network – discover how you can better work your LinkedIn network on and off of LinkedIn to drive results
- Best practices and tips – get the tips and best practices that take your results further based on what works now
- Harnessing LinkedIn functionality – find the hidden functionality on LinkedIn that can unlock your results and get you infront of the right audience
- Articulate how influence can impact their ability to get things done in sales.
- Discover the subtle influence that happens every day in the world around them.
- Apply influence principles to get results.
- Use the principle of reciprocity to influence situations.
- Use the principle of social proof to influence situations.
- Use the principle of commitment and consistency to influence situations.
- Use the principle of liking to influence situations.
- Use the principle of authority to influence situations.
- Use the principle of scarcity to influence situations.
- Choose influence principles to apply in different situations.
The speaker was phenomenal! Krista was honest, straightforward, genuine and very knowledgeable (not to mention hilarious!) – Susan Lucking, Program Participant
Why Choose Krista and the Boot Camp Digital Team of Speakers?
If you can’t afford for your speaker not to be great, you’ve come to the right place. Krista and the Boot Camp Digital team of speakers are:
Consistently top-rated: Krista and the Boot Camp Digital team of speakers presentations receive rave reviews because she takes the time to learn about your event in order to captivate your audience.
Highly knowledgeable: Krista and the Boot Camp Digital team of speakers are highly knowledgeable and bring concepts to life with engaging experiences. They’re industry experts and thought leaders. Audiences love Krista’s presentations because they’re learning from one of the best.
Customized presentation: You won’t get a canned presentation – you’ll get a presentation customized for your audience and industry to hit a home-run.
Professional, organized, and experienced public speakers: This means that you don’t have to worry about anything. Krista and the Boot Camp Digital team of speakers are extremely easy to work with and will provide you with everything you need in advance.
Entertaining and Fun: Speaking isn’t just about sharing a message – it’s about engaging and entertaining an audience. Krista and the Boot Camp Digital team of speakers will have your audience laughing and inspired.
Bonuses
Krista and the Boot Camp Digital team of speakers are committed to over-delivering and helping make your event a HUGE success. When you book her for your event, you also receive the following free bonuses.
- Bonus #1 Free Book Signing – Krista will conduct a book signing for your audience free of charge
- Bonus #2 5 Free Copies of the Social Media Field Guide – For you to give to VIPs or use as a door prize
- Bonus #3 Discounted Books – So that all of your attendees can walk away with a copy of the bestselling Social Media Field Guide
- Bonus #4 Meet and Greet – Krista and the Boot Camp Digital team of speakers will participate in Meet and Greets, free of charge (schedule permitting)
- Bonus #5 Q&A – Krista will provide a Q&A session after the presentation and individually answer questions
How We Drive IMPACT
Krista Neher and the Boot Camp Digital team of speakers have over 20 years of professional training and speaking experience. We make speaking impactful.
- Audience Engagement – We have proven strategies to engage your audience and drive active participation. Your audience won’t be bored by PowerPoint.
- Resources to Implement – We provide resources to implement what we share. We offer QuickStart Guides, Checklists, and Templates so the audience can implement what they learn.
- Actionable Program – While listening and learning is great, driving impact and action is even better. We incorporate action planning into our programs to create and sustain impact.
