Your content on social media is the most important thing. People on social networks are inundated with content – from friends, family, and businesses. If you want to stand out and be heard you need to structure your message in a way that will draw attention.

On any digital platform great content will make or break your success, so using best practices to create content is key. Digital content requires a focus on the customer in order to attract them and drive interest in your content.

In this session, we’ll cover

• Earning attention with great content
• Content creation process
• Creating interesting digital concepts (how to get inspired)
• How to make your content more interesting
• Tools to create great content (images)
• Optimizing content for digital

In social media you have to earn attention – whether your strategy is paid or organic people have to want to view your content. Creating great content is part art and part science. It starts with powerful ideas and content strategy and requires strong implementation following best practices to really grab attention.

Boot Camp Digital will deliver a content workshop that drives results for the organization. Our workshop isn’t just theoretical or based on power-point – it is interactive and hands on with practical implementation tips. This workshop will include 2 sessions that will build on each other: the first focused on Content Strategy and the second on Content Implementation.

Content Strategy: Building a Powerful Content Plan

The first step in creating powerful content is having a sound strategy that is designed to get you real results. This session focuses on building a clear strategy including:

• Identifying your objectives and understanding what your audience wants
• Content topics that get the results you want
• Building your content calendar
• Establishing clear tone-of voice and guidelines for your brand
• Creating your workflows to drive success

Content Optimization: Content that Connects

Once you have a strong content plan, content must be created in a way that really connects with your audience. In this session we’ll cover the best practices that lead to powerful posts and participants will actually evaluate and create posts that match best practices.

• Content best practices (images, text, videos)
• Evaluating content
• Crafting powerful content

Marketers and business professionals need a solid strategic understanding of digital to succeed today. This Boot Camp program covers all aspects of digital marketing and can be delivered in a 1/2 day to 4 day format based on the depth of understanding and number of topics covered.

The digital marketing Boot Camp is based on the Boot Camp Digital 4 Day Boot Camp but can be customized for clients.

Digital Marketing Foundations

The audience needs to have a strong foundation of digital marketing including what the different tools/channels are and how they work. Understanding the foundations allows businesses to better determine how various digital marketing tools can impact their business results and go “under-the-hood” of how they work to empower them to better evaluate proposals from agencies.

Strategic Choices + Understanding

Once participants understand the channels/tools available to them, the next step is building a clear strategy based on how each channel can contribute to business or marketing objectives. Additionally, setting KPIs and understanding how to really measure digital will be addressed to empower participants to evaluate the success of their efforts. This portion of the program will help participants to build a solid digital marketing strategy that directly links to business results.

Integrating Digital

Finally, integrating digital with traditional marketing allows businesses to extend the reach of their traditional campaigns and think more holistically about marketing vs. thinking in silos (digital vs. traditional).

Interactive Approach

Based on adult learning methodology, Boot Camp Digital uses an interactive approach to the training program. This allows participants to synthesize and apply what they have learned in a hands-on interactive atmosphere.

Measurement, analytics and ROI are among the top topics that marketers want to focus on to improve their results. Knowing the impact of your efforts and improving them is required to continue to invest in digital marketing or social media.

Analytics and measurement will show you how and why to build a measurement plan for your digital marketing efforts. Measurement doesn’t have to be complicated – the idea is to establish a clear path to evaluate and improve your efforts.

Participants will Learn:

• A deep dive into digital marketing analytics and what they mean
• An interactive advanced training on Website, Ads, Facebook, SEO, Instagram and other digital tool metrics, both paid and organic
• Review of reporting tools
• How to create reports
• How to build an measurement and analysis plan
• Action planning for implementation

Communicating Digitally in the Age of … Squirrel … Limited Attention

Communicators used to have captive audiences that would actually pay attention. Today, regardless of your communication channel or method you are fighting for attention. People have their mobile phones with them constantly and are bombarded with messages… so how do you stand out in the digitally distracted age?

The first phase should kick-off the program and get participants excited about managing their online personal brand.

At the end of the program, participants will have a firm grasp on:

• Digital communications channels and mediums that smart communicators are using
• How digital impacts traditional communications
• The challenge of digital attention spans and expectations (especially with younger audiences)
• What we can learn from digital about smart, effective communications
• Best practices for digital channels:
  • Email
  • Websites
  • Social Media
  • Intranets
  • Etc.
• Trends in communication that you can use to your advantage
• How to craft smart messages that break through the noise and meet your objectives
• Measuring and optimizing to grow your success

Building a Social Media Strategy

Social media starts with a solid strategy. This section will include building a strong social media strategy as well as how to build a strong content marketing strategy. We’ll look at how to integrate social media with traditional marketing efforts to connect with customers.

Social Networks: What, Why,  How + Best Practices

Marketers need an in-depth understanding of how key social networks work including: what they are, how businesses use them, why businesses use them and best practices. This portion will equip marketers with how to use key social networks to grow their business effectively and efficiently.

Measurement, ROI and Efficiency

Implementing social media effectively also means understanding how to focus efforts and drive ROI (return on investment). To complete the program we will focus on how to maximize ROI by approaching social media strategically and efficiently, as well as how to measure the impact.