Krista Neher, bestselling author of six books on social media and digital marketing, international speaker, and the CEO of Boot Camp Digital has 20 years of marketing experience and is a passionate, enthusiastic, energetic, engaging, and hilarious speaker. Krista created one of the first accredited social media marketing certification programs in the world and has helped companies like Meta, P&G, GE, Google, Macy’s, General Mills, Remax, and more. She’s been a featured expert on CNN, NBC, CBS, The New York Times, Fox News, The Associated Press, Forbes, Newsweek, and NPR, and has educated audiences in Europe, Asia, Latin America, and North America.
10 out of 10! – “Very knowledgeable! I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!” Hilary Yacobucci, Social Media Coordinator, Farmers Insurance
Sample Session Descriptions
Below are some sample session descriptions (click the plus sign for full description). Most sessions can be delivered as a keynote presentation, a break-out presentation, or a workshop, customized for your industry. Looking for something else? Contact us to see if we can help!
Digital Marketing is transforming businesses – and smart businesses are adapting their approach to marketing to take advantage of this. Business executives and leaders must be prepared to understand and embrace digital in order to position their organization to fully harness the power of digital.
With technology and consumer behavior changing more quickly than ever before, the trends and opportunities for businesses are growing and evolving rapidly. This session will show business executives the top trends and opportunities that can impact their business in the future.
This presentation will be customized for industry and organization to maximize relevance.
Participants will learn:
- The current state of digital marketing
- Trends in digital marketing
- Opportunities for businesses to grow with digital marketing
- How to stay on-top of trends
Your online reputation matters more than ever. As a professional your business partners are “googling” you online. Are you putting your best foot forward? Do you have an online reputation that WOWs and showcases your talents? Learn how to create an online brand that makes you look like a rockstar.
This session will show you how to define your brand (what you are all about), design your brand (create the foundations of a strong brand) and bring your brand to life online. This presentation will use the same branding principles that companies like P&G use to build leading brands, and show you how to apply the same principles to build a powerful brand for yourself online.
Participants Will Learn:
- Why an online brand matters
- How to define their personal brand in a powerful way
- How to design a brand based on the principles used by major branding companies
- How to bring their personal brand to life online
- The steps to creating a powerful personal brand online
- Leveraging tools like LikedIn, Blogs, Websites, Facebook and more…
- How to get started
Digital marketing is one of the biggest opportunities for businesses to grow and evolve, and the landscape can be quite complex. With over 50% of most marketing budgets now going to digital, smart business leaders need a solid understanding of the digital marketing landscape and how it applies to their business.
In this session we’ll cover the landscape of digital marketing – from websites to social media to SEO to chatbots – and discuss why and how businesses are getting results from these powerful tools.
Participants will learn:
- The importance of digital marketing
- The current landscape
- An understanding of key digital marketing tools
- How digital marketing tools drive business results
- Where to focus time and how to start
While most businesses now use Digital Marketing, many businesses still lack an integrated digital marketing strategy. Using digital marketing tools strategically and having a clear strategic vision is vital to your success in digital.
In this session, participants will learn the steps to building a solid digital marketing strategy and the role that different digital tools can play in delivering a strategy. Tightening strategic thinking on digital has been demonstrated to lead to better campaigns that deliver better results.
Participants Will Learn:
- The steps to building a digital strategy
- The difference between a goal, strategy and objective
- How to articulate powerful digital strategies and objectives
- How to measure results
- Integrating digital into marketing and business strategy
When it comes to digital marketing there is no end to the number of things that businesses can do. The key to success is prioritizing the most impactful digital capabilities and starting strategically. Many business executives are overwhelmed with the options in digital marketing and struggle to make smart investment decisions. With new technologies, tools and opportunities rising daily there is no end to what you can do, the question is what you should do.
Participants Will Learn:
- The challenges of digital marketing
- Linking digital choices to strategy
- Using the I/I model to graph digital opportunities
- Prioritizing with the digital priorities pyramid
- Setting smart boundaries based on prioritization
LinkedIn is the top professional social network, and almost every business professional has a presence on LinkedIn. People also use LinkedIn to search for executives of a company and assess their credibility. Studies show that the reputation of a CEO and top Executives impacts whether or not people do business with you. But does your LinkedIn profile work for you or against you?
LinkedIn can be a powerful tool when used correctly – yet most people haven’t taken the time to develop a powerful profile. It doesn’t have to be time consuming or expensive – it just takes some deliberate time and effort. With a strong profile, relevant connections and an effort to engage you can easily build and expand your network and presence.
Participants will learn:
- Why LinkedIn Matters
- The elements of a strong LinkedIn profile
- Best practices to power-up your profile
- How to grow your network and impact on LinkedIn
- How to stay active and grow your credibility
- Advanced tactics for business development
What is Social Media and Why Does it Matter?
This section will provide a strategic overview of what social media is, the opportunity it holds for your industry, and why it matters to businesses. It will include examples and live demonstrations of how others in the industry are using social media and case studies that show how social media can lead to results.
The Social Media Landscape
It seems that social media changes every day, but in reality social media is now over 10 years old and the biggest players are well established. In this section we’ll dive into the biggest and most relevant social networks – what they are, how they work and why businesses are using them. All business examples will be customized for your industry.
The Business Impact of Social Media
To wrap up, we’ll cover the business impact of social media – how businesses are getting results and how different social media strategies are driving businesses. This section will include case studies and examples of successful social media strategy.
The speaker was phenomenal! Krista was honest, straightforward, genuine and very knowledgeable (not to mention hilarious!) – Susan Lucking, Program Participant
Why Choose Krista and the Boot Camp Digital Team of Speakers?
If you can’t afford for your speaker not to be great, you’ve come to the right place. Krista and the Boot Camp Digital team of speakers are:
Consistently top-rated: Krista the Boot Camp Digital team of speakers presentations receive rave reviews because she takes the time to learn about your event in order to captivate your audience.
Highly knowledgeable: Krista and the Boot Camp Digital team of speakers are highly knowledgeable and bring concepts to life with engaging experiences. They’re industry experts and thought leaders. Audiences love Krista’s presentations because they’re learning from one of the best.
Customized presentation: You won’t get a canned presentation – you’ll get a presentation customized for your audience and industry to hit a home-run.
Professional, organized, and experienced public speakers: This means that you don’t have to worry about anything. Krista and her team are extremely easy to work with and will provide you with everything you need in advance.
Entertaining and Fun: Speaking isn’t just about sharing a message – it’s about engaging and entertaining an audience. Krista and the Boot Camp Digital team of speakers will have your audience laughing and inspired.
Bonuses
Krista and her team of speakers are committed to over-delivering and helping make your event a HUGE success. When you book her for your event, you also receive the following free bonuses.
- Bonus #1 Free Book Signing – Krista will conduct a book signing for your audience free of charge
- Bonus #2 5 Free Copies of the Social Media Field Guide – For you to give to VIPs or use as a door prize
- Bonus #3 Discounted Books – So that all of your attendees can walk away with a copy of the bestselling Social Media Field Guide
- Bonus #4 Meet and Greet – Krista and the Boot Camp Digital team of speakers will participate in Meet and Greets, free of charge (schedule permitting)
- Bonus #5 Q&A – Krista will provide a Q&A session after the presentation and individually answer questions
How We Drive IMPACT
Krista Neher and the Boot Camp Digital team of speakers have over 20 years of professional training and speaking experience. We make speaking impactful.
- Audience Engagement – We have proven strategies to engage your audience and drive active participation. Your audience won’t be bored by PowerPoint.
- Resources to Implement – We provide resources to implement what we share. We offer QuickStart Guides, Checklists, and Templates so the audience can implement what they learn.
- Actionable Program – While listening and learning is great, driving impact and action is even better. We incorporate action planning into our programs to create and sustain impact.
