Krista Neher, bestselling author of six books on social media and digital marketing, international speaker, and the CEO of Boot Camp Digital has 20 years of marketing experience and is a passionate, enthusiastic, energetic, engaging, and hilarious speaker. Krista created one of the first accredited social media marketing certification programs in the world and has helped companies like Meta, P&G, GE, Google, Macy’s, General Mills, Remax, and more. She’s been a featured expert on CNN, NBC, CBS, The New York Times, Fox News, The Associated Press, Forbes, Newsweek, and NPR, and has educated audiences in Europe, Asia, Latin America, and North America.
10 out of 10! – “Very knowledgeable! I have seen a few different people talk about this subject and you have by far given me the best information on the topic. Thank you!” Hilary Yacobucci, Social Media Coordinator, Farmers Insurance
Sample Session Descriptions
Below are some sample session descriptions (click the plus sign for full description). Most sessions can be delivered as a keynote presentation, a break-out presentation, or a workshop, customized for your industry. Looking for something else? Contact us to see if we can help!
Businesses have no shortage of digital technologies and ideas to implement. The biggest challenge isn’t uncovering digital ideas – it is choosing the right ones. With digital technology accelerating dramatically businesses struggle to stay innovative while continuing to drive ROI for their business. The key to sustaining business value in a dramatically changing digital world is to have a digital prioritization process and the skills and knowledge to evaluate the potential of a new technology.
In this session, we’ll cover:
- How to tighten your digital strategy to maximize results
- The HHH model for digital prioritization
- Balancing your innovation budget
- Using the Investment/Impact model to prioritize projects
- How to set priorities and grow ROI
Digital Transformation is the new buzz word among large corporations as they seek to adapt their current business to be more nimble, responsive and successful in the digital world. The true secret to digital transformation is that it isn’t about digital at all – it is about building on the core competencies of your business and adapting. This presentation will address the big “elephant” in the room with digital transformation – how to focus on impact to drive real change.
This session will include:
- How digital transformation can drive businesses
- The top challenges with digital transformation
- Setting a compelling vision for transformation
- Moving your elephant – how to make meaningful progress
- Prioritizing and the tools needed to succeed.
Digital marketing is transforming businesses and smart marketers are taking advantage of this and integrating it into their campaigns. This program provides an overview of digital marketing – from strategy to execution.
This interactive Boot Camp allows participants to build and execute a strategic and integrated digital marketing plan. The specific topics are typically customized to be most relevant to the business and industry.
Digital Marketing Foundations
The audience needs to have a strong foundation of digital marketing including what the different tools/channels are and how they work. Understanding the foundations allows businesses to better determine how various digital marketing tools can impact their business results and go “under-the-hood” of how they work to empower them to better evaluate proposals from agencies.
Strategic Choices + Understanding
Once participants understand the channels/tools available to them, the next step is building a clear strategy based on how each channel can contribute to business or marketing objectives. Additionally, setting KPIs and understanding how to really measure digital will be addressed to empower participants to evaluate the success of their efforts. This portion of the program will help participants to build a solid digital marketing strategy that directly links to business results.
Integrating Digital
Finally, integrating digital with traditional marketing allows businesses to extend the reach of their traditional campaigns and think more holistically about marketing vs. thinking in silos (digital vs. traditional).
Interactive Approach
Based on adult learning methodology, Boot Camp Digital uses an interactive approach to the training program. This allows participants to synthesize and apply what they have learned in a hands-on interactive atmosphere.
- The importance of having a strong digital marketing process
- The steps to creating your process
- Creating a process that maximizes your results
- A digital marketing process template
- Incorporating analytics to drive ROI
- How to use the GSOT model to think strategically about your digital marketing opportunities.
- Overview of core digital marketing tools, how they work today and where to focus your efforts (Social Media, SEO, Websites, Email, Digital Ads, Conversation Marketing, CRM and Mobile)
- How new innovative technologies are changing the face of marketing and what you should pay attention to.
- How to prioritize your digital investments with Investment/Impact mapping
- What actually works in 2019 and how to build your plan
Digital marketing is constantly changing and evolving. What works now isn’t guaranteed to work in the future. What lies ahead? How can you position your organization to take advantage of it? This interactive presentation will show you the key trends, their meaning, and how to take advantage of them. You’ll leave with a strong understanding of what lies ahead and how to prepare for it.
Additionally, we’ll help you prioritize and not fall victim to “shiny object syndrome.” Learn an ROI-based approach to prioritizing marketing to maximize your return.
In this session, you’ll learn:
- Top digital marketing trends shaping the industry
- What they mean
- How to take advantage of them
- What actually works now
- How to prioritize (and not fall prey to shiny object syndrome)
The speaker was phenomenal! Krista was honest, straightforward, genuine and very knowledgeable (not to mention hilarious!) – Susan Lucking, Program Participant
Why Choose Krista and the Boot Camp Digital Team of Speakers?
If you can’t afford for your speaker not to be great, you’ve come to the right place. Krista and the Boot Camp Digital team of speakers are:
Consistently top-rated: Krista the Boot Camp Digital team of speakers presentations receive rave reviews because she takes the time to learn about your event in order to captivate your audience.
Highly knowledgeable: Krista and the Boot Camp Digital team of speakers are highly knowledgeable and bring concepts to life with engaging experiences. They’re industry experts and thought leaders. Audiences love Krista’s presentations because they’re learning from one of the best.
Customized presentation: You won’t get a canned presentation – you’ll get a presentation customized for your audience and industry to hit a home-run.
Professional, organized, and experienced public speakers: This means that you don’t have to worry about anything. Krista and her team are extremely easy to work with and will provide you with everything you need in advance.
Entertaining and Fun: Speaking isn’t just about sharing a message – it’s about engaging and entertaining an audience. Krista and her team will have your audience laughing and inspired.
Bonuses
Krista and her team of speakers are committed to over-delivering and helping make your event a HUGE success. When you book her for your event, you also receive the following free bonuses.
- Bonus #1 Free Book Signing – Krista will conduct a book signing for your audience free of charge
- Bonus #2 5 Free Copies of the Social Media Field Guide – For you to give to VIPs or use as a door prize
- Bonus #3 Discounted Books – So that all of your attendees can walk away with a copy of the bestselling Social Media Field Guide
- Bonus #4 Meet and Greet – Krista and the Boot Camp Digital team of speakers will participate in Meet and Greets, free of charge (schedule permitting)
- Bonus #5 Q&A – Krista will provide a Q&A session after the presentation and individually answer questions
How We Drive IMPACT
Krista Neher and the Boot Camp Digital team of speakers have 20 years of professional training and speaking experience. We make speaking impactful.
- Audience Engagement – We have proven strategies to engage your audience and drive active participation. Your audience won’t be bored by PowerPoint.
- Resources to Implement – We provide resources to implement what we share. We offer Quickstart Guides, Checklists, and Templates so the audience can implement what they learn.
- Actionable Program – While listening and learning is great, driving impact and action is even better. We incorporate action planning into our programs to create and sustain impact.
